Sweet Fish Media

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Analytics, B2B Growth Podcast, CMOTrends, CRMNews, DatabaseProNews, DigitalAgencyPro, DigitalMarketingNews, EnterpriseCRMNews, EnterpriseCustomer, EnterpriseMarketingNews, FinTechUpdate, InsideOffice, James Carbary, Jonathan Rowe, Marketing, MarketingAI, MarketingNews, MobileMarketingPro, nCino, SalesNews, Sweet Fish Media, WebProBusiness / Good To SEO

The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding your costs specific to the activities you are doing in marketing, tying those activities to your sales opportunities, and then measuring results.” Rowe says that taking in data on sales prospects and […]

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How To Keep Your Remote Employees Feeling Connected

Chat, Colin Doherty, DigitalTransformationTrends, EnterpriseWebPro, Fuze, HRProNews, InsideOffice, Lisa Walker, Logan Lyles, Sweet Fish Media, video, WebProBusiness / Good To SEO

Video meetings, persistent team chat, and consistent in-person connections are all important for keeping a connected feeling with remote employees, says Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze. “Remote employees will always talk about how they feel disconnected from HQ and disconnected from the company,” notes Walker. “That’s just one of

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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

CMOTrends, Conversational Marketing, CustomerExperienceNews, Dave Gerhardt, DesignNews, DigitalAgencyPro, DigitalAssetManagementPro, DigitalMarketingNews, Drift, Email Marketing, EmailMarketingToday, EnterpriseCustomer, EnterpriseMarketingNews, John Rougeux, Landing Pages, MarketingNews, MobileMarketingPro, RetailMarketingPro, SalesNews, Skyfii, SmallBusinessNews, Sweet Fish Media, WebProBusiness, WebsiteNotes / Good To SEO

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational

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Everything You Do is The Brand, Says ShipMonk CEO

BrandBuildingPro, CEOTrends, ecommerce, eCommNews, Jan Bednar, MarketingNews, ShipMonk, SmallBusinessUpdate, Sweet Fish Media, WebProBusiness / Good To SEO

Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. “Something we have learned in the last few years is that once you communicate those values and what the brand really means to your employees and

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