consumer

Martech can deliver personalized consumer experiences, but humans are still required

Analytics & Marketing Column, Channel: Martech: Analytics & Data /

In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace, endless channels and formats for content, just to name a few. But the most challenging is delivering contextually-relevant content. Brand marketers are beginning to see help come from artificial intelligence. The talk of AI and martech isn’t […]

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Luxury marketing search strategy, Part 1: Consumer mindset

consumer behavior, consumer mindset, Gucci, Industry, Luxury goods, luxury marketing, psychology, Search Marketing, search strategy, SEO /

Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on Deloitte’s Global Powers of Luxury Goods 2018 study, has approximately 9.5 million web searches per year alone. Luxury brands, resellers, and even counterfeiters are

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Consumer Review Platform Trustpilot raises $55 Million in Latest Round of Funding

SEO BLOG /

Denmark-based consumer review platform for independent Trustpilot has raised investment of over $55 million in Series E round of funding. The new round saw investments from earlier investors like Seed Capital, Northzone, Index Ventures, Draper Espirit and Vitruvian Partners as well as largest investment from Sunley House Capital Management which is the affiliate of Advent

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Direct to Consumer is a Fundamental Platform Shift, Says Tim Armstrong

Aol, CEOTrends, DTC, DTX, EcommerceTrends, ENTBusinessNews, FutureRetailNews, gdpr, Oath, SmallBusinessNews, SubscriptionEconomyPro, Tim Armstrong, Verizon, WebProBusiness /

Direct to Consumer, or DTC, is a fundamental platform shift, according to former AOL and Verizon digital properties CEO Tim Armstrong. “There have been a couple times in my career where there has been what is basically a fundamental platform shift,” noted Armstrong. “I felt like direct-to-consumer was something that was going to be a

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A day in the life of… Consumer Marketing Director at BT/ BT Sport – Econsultancy

A day in the life, BT, People and Skills /

We’ve got an excellent clientside interviewee for you this week. Dan Ramsay is Consumer Marketing Director at BT/ BT Sport. Ramsay tells us about his typical day, the skills needed in his role, and which marketing he admires. Please describe your job: What do you do? I lead all of BT’s advertising and communications for UK

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Rethinking the marketing funnel with Consumer Decision Journeys

Channel: Retail, Column: Paid Search /

The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way customers shop and interact with brands has changed in the digital age, we see this with our client’s customer journeys. The ‘Consumer Decision Journey’ (CDJ), as proposed by Edelman and

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Consumer Services Shoppers Are Calling from Search—Here’s What Marketers Can Do About It

Marketing /

Consumer Services Shoppers Often Start Their Journey with Search In most major consumer services verticals, over 50% of shoppers begin their journey with an online search. This option has become more attractive because of the prevalence of smartphones. According to Google, 75% of smartphone owners turn to mobile searches first to address their immediate needs.

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Debating Nuances, Distinctions In Consumer Data Privacy Becomes Global Fight 02/18/2019

SEO BLOG /

Tech companies in Silicon Valley and some Republicans want a national standard that would override state regulations, such as California’s 2018 privacy law that broadens the definition of personal information and gives consumers the right to prevent their data from being sold. Some Democrats are resisting. They want the nuances of the privacy battle to

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The Hottest Consumer Trends Your Business Should Tap Into This Year

Starting A Business /

In partnership with Simply Business 5th in a series of articles exploring how to make 2019 your business’s best year yet. By Rieva Lesonsky Whether you’re a startup entrepreneur looking for the newest ideas to start a business or an existing small business owner trying to grow, you need to know about 2019’s hottest industries, ideas, and markets.

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