Conversational

Google ushers in the Age of Conversational Ads with the launch of AdLingo

A-From MTT, Channel: Martech: Advertising, Chat & Text Messaging Apps / Good To SEO

Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads can be placed. Concurrent with the AdLingo announcement, Google said it was working with three providers of […]

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Voice search isn’t the next big disrupter, conversational AI Is

SEO BLOG / Good To SEO

Within the search marketing space, there has been a lot of talk about voice search. Many are projecting voice search as the next big thing – in fact, as the next marketplace disruptor. But the truth is, voice search probably isn’t going to be the next big thing. Yes, voice search is disrupting text-based searches,

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The four Cs of conversational interface CX

chatbots, customer experience / Good To SEO

Conversational interfaces, like chatbots and voice assistants, have received plenty of hype within the marketing world for their potential to make interacting with a brand or device more personal, quick and convenient. After all, conversation is the primary way that humans interact with one another – why shouldn’t it also be the way that we

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LivePerson boosts its automated conversational capabilities with Conversable acquisition

A-From MTT, Channel: Martech: Marketing, Chat & Text Messaging Apps, Machine Learning & Artificial Intelligence, Martech: Chatbots / Good To SEO

A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson is designed to create an expanded platform for brands that can handle customer service, custom bot creation and more. What each company brings. Conversable founder and CEO Ben Lamm told me via email that his

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Doing Conversational Marketing with Chatbots? Here Are 5 Mistakes to Avoid

SEO BLOG / Good To SEO

Unless you’ve been hiding under a rock for the past year, you’ve probably heard everyone’s new favorite buzzword: conversational marketing. Selfie-vlogging chatbot companies have been throwing around this relatively broad term, and it’s gaining a considerable amount of attention— and, worse, misuse. If your skepticism is anything like mine, the one-size-fits-all, 10-minute six-pack abs positioning

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Why Conversational Commerce Is Crucial For Your Business

News & Noise / Good To SEO

Why Conversational Commerce Is Crucial For Your Business Each month, consumers exchange more than 2 million messages with businesses via Facebook Messenger. And that’s just through Messenger; it doesn’t include all the interactions through other chat apps or the chat boxes that now regularly adorn web sites and ecommerce stores. If you aren’t already familiar

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We Are Moving Into a Golden Age of Voice With Conversational Commerce

Interviews / Good To SEO

I’ve spent part of the summer catching up with a few folks that I’ve talked with for this series in years past. And although it’s been less than a year and a half since I last spoke with Opus Research founder Dan Miller, in the fast-moving area of conversational interfaces like chatbots and voice assistants,

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Mobile marketer Leanplum buys Connecto’s conversational marketing

A-From MTT, Channel: Mobile Marketing / Good To SEO

Mobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push notifications, email marketing and web push notifications. This week, the San Francisco-based firm added another capability for improving those relationships, announcing that it has acquired AI-powered conversational marketing firm Connecto. Based in Bulgaria, Connecto has developed a

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Conversational Selling: The 5 Critical Questions That Will Help You Generate Sales Leads From The Traffic You’re Already Getting

blog, Boost Conversions, Increase Engagement / Good To SEO

I want to start this post with a quick question: What is the highest-converting sales medium of all time? I’ll give you a second to think about it. (Cue the “Jeopardy” music…) OK, time’s up! The answer…is face-to-face selling. And that makes sense, right? After all, a real human salesperson—especially a GOOD one—has all kinds

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Yext adds TripAdvisor to listings network, conversational UI for local data updates

SEO BLOG / Good To SEO

Yext has added TripAdvisor to its Knowledge Engine location data management platform. In addition, last month, Yext rolled out a new conversational interface for content and local data updates, which the company calls Knowledge Assistant. The TripAdvisor integration enables restaurant operators (and presumably, later hotels) to manage a range of attributes (e.g., hours, menus) through

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