Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according […]
How to Define an Actionable Social Media ROI for Your Business Read More »
Augmented reality (AR) and SEO don’t often appear together. Yet they are more closely linked than you may think. Augmented reality apps from Yelp and Wikitude are already providing geo-location AR experiences, offering consumers a new, augmented window on the world around them. This augmented world is an emerging marketplace. And local SEO is the
How Local SEO Will Define Success In Augmented Reality Read More »
Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget to really think about the most important part of marketing: their target market. This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can only describe their target market in
Target acquired: How to define and use your ideal target market Read More »
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives. Not knowing who buys your products will lead to disappointed consumers and an ineffective marketing strategy. Unfortunately, a lot of companies do not understand what their customers want and
How to Define Buyer Persona for More Successful Marketing Read More »
The three questions in this video can set you up for success when it comes to creative ideas around your video strategy. Follow the exercise in this video to generate executable ideas with legitimate ROI potential. “Video Strategy”. Everyone’s talking about it. We all need one. Yet everyone seems a bit foggy on how to
qimono / Pixabay There are several books out there that’ll help you understand what leadership means, what it’s all about, what defines it, and how you can develop your leadership skills. There are even more blogs and articles that can provide you a quick refresher about leadership. However, the unfortunate reality is that the true
Why the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding. But the right part is what is so complicated. A solid brand identity serves
How to Define Your Brand Identity with 5 Simple Questions Read More »
3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you
Free-Photos / Pixabay Digital nomads aren’t just the hippies of 2018. They are actually redefining what it means to be in the workforce. The term “digital nomad” has been picking up over the last few years. It’s the lifestyle dream of being able to travel the world while getting paid by either freelancing, hopping from
Anywhere Workers Define The Future Of The Workforce Read More »
From SMART to SMARTER marketing objectives When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of business processes.
