Fit

You vs. data: Where people fit in modern retail marketing strategy

Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography. Competitive intelligence. Data surrounds you. But here’s the rub: If every data point doesn’t track to a business […]

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Does WooCommerce Fit B2B Companies?

WooCommerce is among the fastest growing platforms. We’ve addressed it many times, including with columnist Richard Stubbings’ series on migrating from Magento to WooCommerce. B2C merchants, especially, value WooCommerce’s flexibility and plugin options. My expertise, however, is with B2B companies. I own a web development firm that focuses on that niche. In my experience, companies with

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Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns – Whiteboard Friday

Posted by randfish When is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy

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Square Pegs: 10 Things to Try When New Hires Don’t Fit In

Establishing and maintaining a strong company culture matters to the success of a business. “It affects everything from product branding, to the hiring process and employee productivity, plus all the details in between,” according to the Carson College of Business at Washington State University. But what happens when a new employee disrupts the current culture and

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Competency is Not Enough – Job Fit is the Key to Better Hiring Decisions

Whether you’re a recruiter, hiring manager or job seeker, the key to on-the-job performance has as much to do with ability as with job fit. Job fit relates to fit with the company culture, fit with the hiring manager’s style and fit with the job itself. As far as I’m concerned, job fit represents the

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Where Does It Fit in Your Content Marketing Strategy?

User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. When your brand shares something a customer or fan created, that external recognition not only strengthens the customer or fan’s affinity with the brand, it encourages that person to share the content further with his or her friends (and

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3 Types of Marketing Conferences to Fit Your Team’s Needs

Working with agencies and major brands at Convince & Convert, I often get questions from clients about upcoming conferences and how to select the right conferences for team members of various job titles and skill levels. Figuring out which events are right for your team can be challenging if you don’t know what you’re looking

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Mentorship Options to Fit Your Busy Lifestyle

All entrepreneurs and businesspeople will agree – mentorship is an important part of expanding your career. But if you have a busy work schedule, a side hustle, a family life, and some hobbies, when do you have time to find a mentor and nurture that relationship? “If you’re learning from someone who has already succeeded

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