Gender

Gender gap persists in marketing technology roles, salary survey finds

A-From MTT, Channel: Martech: Management, Internet Marketing Industry, MarTech Conference / Good To SEO

SAN JOSE, CA –The salary gap between women and men working in marketing technology-related roles has shown no sign of closing, according to our 2019 Marketing Technology and Operations Salary Survey. The second-annual survey was conducted in conjunction with Chiefmartec.com and released Thursday at the MarTech Conference. The salary gap kicks in around a base […]

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Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Legal, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger. The company said Tuesday that it will also launch a tool for users to search and view all

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Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads

Channel: CMO Zone, Marketing Day / Good To SEO

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

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Are brands behind the times when it comes to gender stereotypes in ads?

branding, Channel: CMO Zone, Statistics, Statistics: Online Advertising, Statistics: Online Behavior / Good To SEO

Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories like baby products, laundry products and household cleaners — where females make up 98 percent

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WordStream Signs Pact to End Gender Wage Gap

SEO BLOG / Good To SEO

Earlier this week, we announced that WordStream has signed Mayor Walsh’s groundbreaking 100% Talent Compact. As a part of this pact, WordStream will work with Boston Women’s Workforce Council, a public-private partnership between the City of Boston, Boston University, and more than 220 other Boston-area employers committed to closing the gender wage gap. In their

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Acknowledging Gender Bias In Digital Marketing, And How Women Can Gain The Advantage

search engine optimization tips, SEO BLOG / Good To SEO

Say that you decided you wanted to get the help of a digital marketer. Do you envision working with a man or woman? Interestingly, Larry Kim, digital marketer and founder of WordStream, analyzed internal company data from 2014 customer satisfaction surveys and found that, when rating the company’s account representatives, the lowest male rated higher than the highest female.

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Gender Equality a Hot Topic for Small Business – Small Business Trends

SEO BLOG, Small Business News / Good To SEO

International Women’s Day was observed around the world on March 8, and the day highlighted how far businesses have to go to achieve equality in the workplace. A new survey released by Randstad US says female employees would leave their company for another if it provided better gender equality . In other related employment news,

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80% of Female Employees Would Quit Your Company Over Gender Bias – Small Business Trends

Employment, SEO BLOG / Good To SEO

If gender bias is an issue in your organization, you may lose employees as a result. A survey released by Randstad US says 80 percent of female employees would switch to a company with greater gender equality if faced with such issues. Gender Equality Survey Results The survey looked at how men and women relate

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Sainsbury’s gender inequality pricing malfunction

brand development, SEO BLOG / Good To SEO

What is the price of love – £2.00 or £2.50? ‘Roses at Triple the Price’ day is approaching. But this year, particularly for heterosexual couples, Valentine’s Day will be exceptional. 2018 marks the platinum anniversary (100 years) of women receiving the right to vote in the UK. Well, at least 8.5 million women – at

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Gender Stereotyping in Digital Advertising & Consumer Reaction

SEO BLOG / Good To SEO

Choozle recently conducted a survey on gender stereotyping in advertising and turned up some interesting takeaways. The survey sought to understand consumer sentiment toward brands that actively break stereotypes, the impact of ad copy versus creative with regard to consumer perception of stereotypes, ways stereotyping affects purchasing behavior, and whether the ad industry should be held

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