Twitter’s partnering with Brandwatch and Cheddar to deliver a new series of data insights which will highlight key market trends and consumer behaviors, based on Twitter data, throughout the holiday season. The new initiative will aim to highlight actionable trends data for marketers, based on the rising tweet conversation – as explained by Twitter: “We’ll […]
20 Instagram statistics every marketer should know about for 2018 Here are the latest Instagram stats from 2017. Use these stats to inform your 2018 social media strategy and see how marketers are looking to expand their brands reach with Instagram. Download Premium Resource –Smart Instagram Marketing Guide Our Smarter Instagram marketing guide will help
People have a natural tendency to care about what others are doing around them as a means of validating themselves. This is true in our personal lives when the Joneses come home with a new sports car, but also in paid search when brands want to outrank their competitors. In our personal lives, it does not often
AdWords Auction Insights report: A key to understanding the competition Read More »
Chart of the Day: How does your site compare to these benchmarks? Website performance, as perceived by the download speed for pages by users, has become more important with the increased adoption of smartphones which typically have lower bandwidth connections than desktops. This research from Google on the impact of page load time shows why speed
6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as ‘important’ or ‘very important’ to their organization. Yet
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Bing Ads has introduced a new overview tab that provides a big picture view of account performance. The overview tab
New Bing Ads Overview Tab Provides Easier Access to Key Insights Read More »
Social media is more popular but less effective than PPC for B2B companies If you’re a B2B marketer wondering how to get ahead in the digital arena, you might be frustrated with the lack of statistics available about B2B marketing. While the web is rife with stats on the latest B2C trends, B2B marketers often
B2B insights and statistics to help you get ahead of the competition [infographic] Read More »
We all know the importance of data and reporting, but the truth is it’s what we do with these quantitative insights that really matters. From determining how often to pull metrics to what questions you’re trying to answer with that data, it’s crucial to devote some time to digging into analytics. In this week’s #SproutChat, we
#SproutChat: Gaining Actionable Insights From Analytics Read More »
AdWords has released a new reporting segmentation to show how many days it took for a conversion to occur after a user saw or clicked on an ad. The “Days to Conversion” segment is available in the both the current and new AdWords interfaces. Segmenting by “Days to Conversion” allows advertisers to take into account the
AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights Read More »
Chart of the day: AB testing is the most popular method of improving conversion rate optimization (CRO) – personalization is the least used technique Feedback and insights from surveys and usability testing are also popular methods of improving conversions. Are CRO and UX becoming one entity? Over the years there have been two distinct ways
