10 statistics and reasons why you should turn your marketing attention to baby boomers Baby boomers are born between 1946 and 1964, there are around 74.9 million baby boomers. That’s an audience of 74.9 million that need to be reached. Because of the buzz built around millennials, it has become easy to market to that generation. […]
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Who would have thought that Auction Insights could inspire an entire TRILOGY? Well, if you know AdWords, I suppose it’s not a huge shock that our original script has had to undergo a few adaptations over the last couple of years. Google does like to keep us PPC practitioners on our toes! Changes to AdWords aside,
I remember one of my first mobile phone calls. It was to my grandfather and it took place nearly 30 years ago. He had grown up in the early 20th century and his first business venture was a milk delivery round. He delivered bottles of milk to people’s front porches by horse and cart. Those
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5 steps to using a personalization program to increase online sales Using the right process and the right tools for personalization is essential in making sure you achieve your conversion rate goals. Our team at Smart Insights has collaborated with the team at Monetate, creators of the Monetate Intelligent Personalization Engine, to create this practical infographic, detailing the
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Chart of the Day: How many in business simply see digital as equalling IT Helping businesses create and implement digital marketing strategies is one of our main aims at Smart Insights. While it’s straightforward for us as marketers to define digital marketing strategy in terms of different digital communications to support goals of increasing online leads
Chart of the day: New research reveals that bloggers are getting results across a few metrics, whilst most are blogging less often than daily Over 1000 bloggers took part in a survey for Andy Crestodina of Orbit Media, they were asked a range of questions about how often they blog, the types of media they
Social media represents the world’s largest, most diverse and accessible focus group. It’s a marketer’s fastest feedback loop, offering authentic opinions and candid reactions to the content and messages disseminated by brands and businesses. And while actively monitoring your social channels to ensure timely engagement is paramount, mining social data by listening for marketing insights
Chart of the Day: Which personalization techniques are most popular? There are now many website personalization services available (our listing identifies 28), but how popular are they? This new research is useful to businesses considering adopting website personalization since it explores how many businesses are using different types of personalization. The benefits of personalization are compelling,
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Planning your Twitter content strategy for maximum exposure and engagement is a substantial task, even for the most seasoned content professional. Luckily, data is available that can greatly help in the planning process by providing valuable insight into your own Twitter account, your followers, and the Twitter community as a whole. Twitter Analytics provides a
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Chart of the Day: How Length and Personalization Impact EmailPerformance The Email Urban Legend I’m not talking about those awful email chain letters from the 1990s. I’m talking about “keep your subject line length short”. We all have heard this, right? I call this an email urban legend because it had never been correctly tested
