Keeping your business up to snuff takes a lot of effort, but when you keep at it for a while, some of the more tedious and strenuous requirements become easier. Like inventory: there’s a lot of stress, hours, organization, and physical labor involved in ensuring your stock in check, but it’s obviously worth it for […]
Perfecting Your Inventory Strategy (It’s a Science!) Read More »
Inventory planning is essential for merchants. Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting revenue and profit. Just-in-time inventory preserves cash, reduces storage needs, and lowers the risk of loss. It is important, therefore, to accurately predict inventory requirements. Google Analytics and Data Studio can assist by providing historical
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When an item in an ecommerce store is temporarily out of stock, the site can add a notice or send a message to a shopper. But what should an online store do when a product is permanently out of stock? If that store simply deleted the product detail page and served up a 404-error page, it
Sometimes even the most-prepared retailers sell out of popular items. How these inventory shortages are communicated on an ecommerce website may impact shopper experience, search engine optimization, and sales. Although not every visitor to a product detail page is ready to convert, an out-of-stock item can disappoint real buyers who are ready to make a
One of the challenges of running a bar is conducting an inventory. This is because the inventory is fluid (pun intended) and very hard to keep track of if you are not on top of things. The new liquor inventory app from BarDog Technologies looks to simplify the process by matching the content of your
New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that 54 percent of the comScore 1000 had implemented ads.txt on their sites by mid-January. That’s up from 7 percent in August, when ads.txt adoption was slow to scale. The analysis by OpenX focuses on the largest
Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group (TAG)’s efforts on addressing fraud in the digital advertising supply chain. The top-line takeaway from the study is that when TAG Certified distribution channels were used, the level of fraud was lower by more than
Study finds inventory on TAG Certified channels had 83% lower fraud rates Read More »
Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming year. Business Insider reported this week that the video platform will increase ad rates on reserved inventory by as much as 20 percent in 2018. That’s the premium inventory
YouTube set to raise ad prices on premium ad inventory Read More »
Over 1100 small businesses participated in the 2017 State of Small Business Report. Of those, 43 percent either used manual processes to track inventory or didn’t manage inventory at all. If you are a company that has hesitated to add an inventory management system to your operations, the following thoughts might pop up, not only
Busting Myths About Inventory Management Systems Read More »
Amobee, the digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory Accountability Program. The program adds to an existing anti-fraud effort that already includes an integration with media verification firm DoubleVerify to eliminate suspicious bids and participation in the Interactive Advertising Bureau’s ads.txt initiative. Now,
Amobee launches an Inventory Accountability Program Read More »
