marketers

birthday header

Facebook Releases New Research on Birthday Planning and the Opportunities for Marketers

SEO BLOG /

Birthdays are a key shopping event, for both the celebrating individual and their friends. As such, it makes sense to try and target your campaigns based on birthdays, which is why Facebook introduced birthday targeting. You can use birthday targeting within the ‘Detailed Targeting’ element of your ads creation process – using the term ‘Birthday’ […]

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behaviors creative content marketers

The 3 Behaviors Driving the Most Creative Content Marketers

Content Creation, Content Marketing Examples, SEO BLOG, Teams and Skills /

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because it’s the time of the year when we like to talk cold sweets (and remind you about the qualities needed for creative content marketers.) Before we get into all that delicious content marketing stuff, let’s talk

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quicksprout

The Digital Marketer’s Guide to Programmatic Marketing

General, SEO BLOG /

The evolution taken in place in digital marketing over the last decade is amazing. We’ve gone from horrendous keyword stuffing and “spray and pray” campaigns to incredibly smart and efficient strategies that maximize ROI. This evolution has largely been fueled by data and predictive analytics. And what I love is the power that small-scale marketers

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More Marketers Look to AI to Help Develop Content Marketing Strategies

SEO BLOG /

Some are already using the technology in their efforts June 28, 2017 | Advertising & Marketing | Artificial Intelligence Marketers are investing heavily in content marketing, and many are looking to emerging technologies like artificial intelligence (AI) to help shape their strategies, new research suggests. Data from BrightEdge, an enterprise search engine optimization (SEO) and

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An A to Z Guide to Google Analytics for Content Marketers 1024x512

An A-to-Z Guide to Google Analytics for Content Marketers

Content marketing, Content Strategy, data analysis, Google Analytics, Infographic, marketing analytics, SEO BLOG /

In many ways, analytics are what makes the world go ’round—particularly in the data-driven environment that we’re now living in. According to Forbes, more data was created during the last two years than in all of the time in human history leading up to it combined. That’s a terrific position to be in if you’re

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An Internet Marketer’s Website Design Cheat Sheet Resource List

SEO BLOG /

Most of you are too busy monitoring Google’s latest algorithm updates, examining web analytics, and building links and content to stay up to date on the design world. Usually, creative people who excel at design aren’t very good at the left-brain thinking required to succeed in the highly-technical search engine optimization industry. Likewise, very few

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81 Percent of Marketers Optimize Social Video for Mobile Infographic 1024x512

81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

Infographic, mobile optimization, mobile strategy, new research, SEO BLOG, Social Media Strategy, social video, video content, video strategy /

Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before. However, unlike the 1930s, when new audio and filming improvements ushered us out of the silent film era, today the

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technology content marketers earn trust

How Technology Content Marketers Can Earn Trust

Content Creation, Content Marketing Examples, Content Marketing World, SEO BLOG /

In our tech-driven culture, you might think that technology brands should have it easy when it comes to marketing their products and services. From self-driving cars to customer-service chatbots and smart refrigerators that place grocery orders to cloud apps that enable global teams to collaborate in real time, technology is the ultimate driver of beneficial

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