Match

Big Changes Coming to Phrase Match & Broad Match Modifier

SEO BLOG /

Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to search queries that include same-meaning close variants. After providing some […]

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Google extends same-meaning close variants to phrase match, broad match modifiers

SEO BLOG /

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further loosening the reins on close variants, this time extending same-meaning close variants to phrase match and broad match modifier. With the changes,

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Do you need exact match social media handles?

Facebook, Instagram advertising, Multichannel, Social media marketing, Social Media Strategy, twitter /

In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every step of the branding process, even social media handles, so it is no surprise that

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