Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to […]
Which PPC metrics matter? Lessons from half a million keywords Read More »
Undoubtedly, Instagram is one of the main superpowers among its rival social networks like LinkedIn, Twitter and even IG’s own parent company, Facebook. As of April 2017, Instagram has 700 million monthly active users. If we put this in perspective, it’s more than twice as many active monthly users of Twitter, and three times as
Moving the needle becomes quite a challenge for everyone these days. When we are drowning in a sea of information, it’s hard to decipher what work is contributing to the bottom line and what is simply wasteful and busy activity. I usually have a nagging sense of dissatisfaction when I find myself doing unimportant activities
2017 was an interesting year for SEO and link building. The million-dollar question is what will 2018 bring? The holiday season has arrived. You might as well end 2017 with a big bang and at the top of search engine results. Of course, there were some ambiguities during the year that may have caused
Link Building Ideas for 2018 (Yes, Links Still Matter) Read More »
November 20th, 2017 Influencers can add significant value to a marketing campaign. Top-notch influencer campaigns use high-quality content to start organic conversations about a brand with its target audience. At a minimum, brands gain exposure, but many brands want more. They want to see a direct link between influencers and sales. As with all marketing,
Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness Read More »
Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability to reach the right people depends on your data quality and the tools set to achieve your goals. But there’s still a wrinkle when it comes to understanding data as it relates to roles inside the account. You
When you’re building your business, defining your mission statement and core values may feel unnecessary. After all, these are nothing more than feel-good platitudes destined for a slide deck or a brochure someday, right? In some cases, they may be. Some companies write down a few broad statements, file them away, and think their job
4 Ways to Make Your Mission and Values Statements Actually Matter Read More »
Maklay62 / Pixabay As the world of ecommerce continues to get more and more competitive, companies are finding it increasingly difficult to differentiate from competitors, connect with their target audience, and convince people to actually buy from them. Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem
How to Keep Your Branding, Voice, and Style Intact No Matter Where You’re Selling Read More »
Sarah Palin’s home being vandalized by members of the Black Lives Matter movement is fake news. There is no truth to a report that the former Alaskan governor’s property had been damaged and spray painted with the phrase “Kill White People.” Where did this fake news originate? Freedum Junkshun published the fake news article on
Step aside Kim Kardashian and Something Navy, the latest trend in influencer marketing revolves around activating micro-influencers—content creators who possess smaller, but highly engaged niche social followings. Although their fans may number in the hundreds or thousands rather than millions, these content creators inject an air of authenticity into their posts and drive engagement among
Stop Feeding the Beast: Why Micro-Influencers Matter More Read More »
