Millennials

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Move over millennials, Gen-Z now the largest single population segment

Channel: Retail, Mobile Marketing, SEO BLOG, Statistics, Statistics: General, Statistics: Online Behavior, Statistics: Online Shopping / Good To SEO

According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a vast age range). Because members of Gen-Z are different in key ways from millennials, the demographic shift holds some implications for […]

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McDonald’s Just Rolled Out Radical New Burgers With Millennials’ Favorite Ingredient

Marketing, SEO BLOG / Good To SEO

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Is this a nothingburger? Traditionalists will worry. For them, you see, McDonald’s represents all that is quintessentially American: Speed, convenience and obesity. Yet McDonald’s is struggling. It can’t catch its breath as rivals have surged past

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43% of millennials have made a voice-device purchase in past year

A-Post to MarTech Today, Amazon, Apple: Siri, Channel: Retail, Google: Mobile, Google: Voice Search, SEO BLOG / Good To SEO

Alexander Supertramp / Shutterstock.com According to a new “Future of Retail” report from Walker Sands, 19 percent of consumers have made a purchase using a voice-controlled device in the past 12 months. The numbers go way up, however, for millennials, with 37 percent reporting “they ‘always’ or ‘often’ shop online via voice-controlled devices.” Among this group, 43

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How Millennials Shop: Characteristics and Influences

SEO BLOG / Good To SEO

What have Millennials been up to lately? Brands are eager to know, and agency Internet Marketing Inc. has released an infographic that helps companies keep up with Millennial trends. First, who are the roughly 80 million Millennials in the US? The infographic defines them as people born between the years 1980 and 2000, and it says they

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How To Connect With Millennials Using Content Marketing

Content marketing, SEO BLOG / Good To SEO

Millennials are a major market segment for brands around the world. With more than $600 billion in buying power in the United States alone, individuals born between 1982 and 2004 have become major players in the global economy. As a marketer, it can be challenging to reach millennials. They watch less traditional TV than the

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What I’ve learnt from millennials and baby boomers

Notes from Australia, SEO BLOG / Good To SEO

In the past nine months, I’ve had three event-management interns — two millennials (the generation born 1981-2000) and a baby boomer (those born 1946-1964) — work with me at My Wedding Décor. The two 21-year-olds plan to secure event work in festivals and non-profit organizations. The third, who became my one-day-per-week assistant at the end

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How Millennials in Your Workforce Want to Be Managed

Company Culture, Hiring & Firing, Management, managing millennials, millennials, SEO BLOG, Staffing & HR / Good To SEO

Your business almost certainly has seen an influx of new millennial workers, and some managers have driven themselves crazy trying to figure out how to handle this generation. Some guides on how to handle millennials pooh-pooh this generation as arrogant, flighty people who cannot take criticism, look for any excuse to get out of work,

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How AI, Millennials, and Generation Z Are Shaking Up the Workforce

Artificial Intelligence, baby boomers, Digital Marketing, future of work, generation z, millennials, SEO BLOG, webinar, webinar of the week, workfront / Good To SEO

I’ve been working in digital pretty much since digital became a thing in the early 90s. At that point, the internet and associated new technologies were only being used by the cutting-edge trendsetters and super nerdy IT folks. Now, every company is using some form of technology in their business and the internet is pervasive.

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The Ideal Strategy for Hiring Millennials to Your Team

graduate recruitment, Hiring & Firing, interviewing, millennials, SEO BLOG / Good To SEO

Millennials and new entrants into the job market often complain about the experience trap, where businesses demand workers with experience but that only prevents workers from getting jobs to gaining that experience. However, this trap is problematic for job interviewers as well, as they may be passing on useful employees by looking only at experience

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