May I have your attention? Do I have your trust? The answers often are not the same. And yet marketers often conflate them. Grabbing a consumer’s attention for any length of time is seen as a proxy for “engagement.” And “time spent” is equated to the depth trust of the brand by a consumer. Of […]
You Must Win Every Moment of Trust to Win the Moment of Truth Read More »
Listen, I know how hard it is. To get started. To make it work. To show up every day. To make money doing it. To be a ‘success.’ You haven’t got your shit sorted yet. I know. You need to fix yourself first. You need to love yourself before you can go out and be
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Mobile is a behavior. It’s not a technology.” That’s what Tim Hayden, CMO of 44Doors, told me when we were discussing the “mobile moment”—that instant in which a customer or potential customer encounters your company on a mobile device—and why
Marketing Smarts Podcast: Making the Most of the Mobile Moment : Marketing Podcast Read More »
Consistent connection matters, regardless of the season Communicating with your customers isn’t about waiting for the right moment. It’s about reaching them during times of need, times of plenty, and everywhere in between. Take educators, for example. Although most schools make spending decisions in March and April, our “Digital Marketing Trends in the Education Market“ report found that
Forget about finding the perfect moment; engage your audience all year Read More »
Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform (CDP) grouping, lies a new class of martech: identity. Click to enlarge And it’s about time. [Read the full article on MarTech Today.] Opinions
Identity is having its moment, but most martech isn’t ready Read More »
AMERICAN IDOL – ABC’s “American Idol” judges Lionel Richie, Katy Perry and Luke Bryan with host Ryan Seacrest. (ABC/Eric Liebowitz) On American Idol, Shannon O’Hara has her moment in her amazing cover of “All I Ask” by Adele for her Top 24 Solo performance in front of a live audience and Judges Katy Perry, Luke
Shannon O’Hara Delivers Great Moment In Adele’s ‘All I Ask’ Cover For Top 24 Read More »
The episode ran counter to what you’d expect for creating and sharing content on the world’s largest “professional” social network, but its impact was immense.The rumbling upstairs was unmistakable. I heard stomping, shouting and banging on the floor above my home office. In fact, the whole house shook. Given what was happening outside, I knew
The Unexpected Moment That Created a Viral Video on LinkedIn Read More »
Everyone has a formula for doing a business “right.” You know that when you start your business, there’s a right way to build your list, fund your ideas, post on your blog, and do any number of things. In fact, there are so many things that you’re supposed to do — and do right — that
