By Monica C. Meinert Interest rates are on an upward trajectory, loan growth has been outpacing deposit growth for the past several years and bankers expect funding costs to increase in the months ahead. In addition, competition around deposits is heating up, particularly as larger banks and digital bank players start to move in on […]
Self-starting entrepreneurs are always confronted with having to manage multiple projects at once. Will you ever get to the point of sorting out all these tasks and responsibilities, and having a greater sense of control over your daily activities? Is it possible to start enjoying the process, even though the circumstances are not ideal? In
Navigating Your Energy As An Entrepreneur (FS310) Read More »
Navigating the New Opportunities and Challenges of Multi-regional Digital Marketing As the e-commerce market in the United States becomes more saturated, online entrepreneurs are looking to penetrate new markets abroad. A quick SWOT analysis will reveal that there are numerous opportunities for e-commerce brands in other parts of the world. Online retailers are encouraged by
Navigating the New Opportunities and Challenges of Multi-regional Digital Marketing Read More »
When Google announced Showcase Shopping ads in 2016, two objectives were mission critical: to help shoppers discover what they wanted to buy and where they wanted to buy it. Today, the ad format is still an important method used to capture shoppers using broad terms on Google. But the tech giant is doing more than
Navigating Showcase Shopping Ads this holiday season Read More »
If you use any kind of automation in your Google Ads or Facebook Ads account, you may have asked yourself recently: What does it mean when Google or Facebook says it’s “Learning,” and how can you avoid it? Trust me, I get it – and I was searching the same thing just a few months
Navigating the Algorithmic Learning Period in Google & Facebook Ads Read More »
The outcome of the EU referendum in 2016 and the negotiations that followed brought economic volatility and a prevailing uncertainty. The response of those in the marketing and digital industries has been pragmatic and focused on building their existing core strengths. This report gathers the opinions of business leaders, marketers and HR professionals, and reflects
Navigating Brexit: A Provisional Guide for Marketers and HR (Talent) Read More »
In the wake of the Cambridge Analytica scandal, Facebook is running its own advertising campaign. The ads state about how terrible Facebook was, how it compromised your data, and how it’s going to win your trust back. In theory, that’s good. Improving privacy is a win for everyone, right? Well, not necessarily. It may not
As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer
Attention + intensity: Tips for navigating the new age of media strategy Read More »
When starting a business there are plenty of bumps along the way and things you thought you knew that turn out to be untrue. This week, members of the online small business community share some of the lessons they’ve learned along the road of entrepreneurship. Here are some of the top insights. Don’t Assume You
What do you do if a customer brings up a controversial topic that could cause you to lose your cool? You need to keep your cool because you don’t want to risk losing your customer. There are ways to make sure the conversation always stays civil. Here’s how. 1. Don’t take the bait Yes, you
Navigating Difficult Conversations With Customers: 3 Tactics for Salespeople Read More »
