Earlier this year, Facebook announced a significant update to its algorithm, causing concern for brands and publishers all over. The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users. Marketers who have been paying attention will have seen this coming. Facebook announced in June that it was […]
About Our Guest Blogger At Seer, we don’t just care about our team’s careers when they work here — we care about them long after they leave. David Karalis is a Seer SEO alum who moved on five years ago. Through our Alumni Network, we’ve been able to keep connecting and pushing each other forward.
What Cannabis Can Teach You: Navigating an Industry with Heavy Advertising Restrictions Read More »
If you’re an AdWords advertiser, you likely know about the new AdWords’ experience. Google sent emails to all users and has posted reminders throughout the legacy interface. Google will discontinue … The post AdWords: Navigating the New ‘Opportunities’ Tab appeared first on Practical Ecommerce. Source link
November 6, 2017 We know, we know…attribution is full of complexities. From the human grasp on attribution to explaining the value to your CMO to the nitty-gritty technical side, we have a whole lot to cover. How are we going to fit this into an hour-long webinar? Challenge accepted. Join C3 Metrics’ Aaron Fletcher
According to eMarketer, the average U.S. adult now spends 105 minutes each day watching digital video, up from just 39 minutes in 2011, and in terms of quantity more video content is uploaded in an average 30 day period than all three major US TV networks combined have created in 30 years. While it’s
Navigating the Video Landscape: Your Start-Up Cheat Sheet Read More »
The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like Google and Bing. Originally the brainchild of
Navigating The Local Search Ecosystem To Yield Results Read More »
At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy. Numerous issues will arise that will test your patience, attitude and self-worth. This article will share a few tips regarding how to navigate the choppy
Critical tips for navigating difficult client relationships Read More »
Marketers everywhere totally freaked out last year when Scott Brinker published the 2016 edition of his Marketing Technology Landscape Supergraphic. They had every right to: The list of marketing technology companies exploded to 3,874 from 1,876 just the year before. That’s incredible. If you spent just one minute Googling each one of those companies to
Navigating the crowded seas of marketing technology solutions Read More »
Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level function or as the job of interns, brands are making content as a matter of course and distributing it to varying degrees of success. In today’s fragmented media environment, the adage “content is king” has
Navigating the programmatic turn in content distribution Read More »
