Original

Original Research Content: How To Convince Your Boss To Create Marketing Gold

Andrea Fryear, Andy Crestodina, b2b, BuzzSumo, Content marketing, Content Marketing Institute, edelman, LinkedIn, Mantis Research, Market Research Insights, Orbit Media, Original Research, SmartBrief, Social Media Examiner /

Quality original research content delivers the ever-elusive pot of marketing gold. Because done well original research is information your audience actively seeks. This is important for B2B buyers. 16% of CXOs spend 4+ hours per week engaging with thought leadership content.  (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017))   Table of Contents […]

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10 (Mostly) Quick Wins to Steal for Your Original Research Project

Content Distribution and Promotion, Editorial Strategy and Planning, SEO BLOG /

Did you know Andy Crestodina spends 150 hours on his annual blogger study? (This truly blew my mind – and it’s just one of the many insights I gleaned from a recent podcast with Andy on the Inbound Success podcast on original research. Absolutely worth a listen!) While I can’t quantify how much time I

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Thinking of Creating Original Research? 8 Things to Consider

Content Creation, Editorial Strategy and Planning, SEO BLOG /

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes. It’s helpful (versus promotional) content. It’s research-informed content that

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Original ClickBank Affiliate Management Tool

SEO TOOLS /

Product Name: Original ClickBank Affiliate Management Tool Click here to get Original ClickBank Affiliate Management Tool at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. Original ClickBank Affiliate Management Tool is backed with a 60 Day No Questions Asked

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Apple Isn’t the Only Branding Genius. These 6 Companies Are Making Original Content the Right Way

Innovate, SEO BLOG /

In today’s digital marketplace, original content is king. As the tremendous demand for online video content continues to grow, there’s a major opportunity for companies to boost customer engagement, brand loyalty, and revenue. Apple is rumored to be allotting $1 billion in original video content spend for 2018, and even Facebook has introduced the new

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Facebook Announces ‘Watch’ Their New, Original Video Content Platform

SEO BLOG /

Back in 2014, Facebook CEO Mark Zuckerberg said that Facebook would be ‘mostly video’ in five years, and since then we’ve been trying to work out what that means, exactly. What a Facebook that’s ‘mostly video’ will actually look like. I mean, sure, there’s a heap of video content on Facebook now – by last

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Facebook debuts Watch, its home for original shows

Channel: Video, Facebook, Facebook: Business Issues, Facebook: Video, SEO BLOG, Social media marketing, video /

Facebook is ready to premiere its attempt to take on YouTube. Facebook announced on Wednesday that it will begin rolling out a revamped version of its existing home for videos that caters to the original, episodic shows Facebook has been licensing to make people think of it as a digital video service on par with YouTube, Netflix

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Digital video Vs TV

Facebook challenges digital TV with original content

Facebook Marketing, online video, SEO BLOG /

Original content with ads is set to change the way Facebook advertising works Thirty-six years ago, MTV broadcast its first music video. The Buggles debuted their song Video Killed the Radio Star (a homage to new technology usurping old).  Four years later the channel promoted another Eighties band, Dire Straits, who sang how in return

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