Social media is a given for most B2C businesses. But what about B2B SaaS companies? Here are the top questions we hear the most from SaaS businesses considering investing in social media marketing: “What’s the value of social media for my business?” “What type of content should I share on social media” “How do I […]
3 Actions All SaaS Businesses Should do on Social Media Read More »
St. Louis, MO – February 18, 2020 – Leading sales and marketing SaaS provider Benchmark Email today announced it has acquired MarketVolt, a St. Louis-based email marketing platform, for an undisclosed amount. Benchmark Email, which recently merged with well-known St. Louis-based CRM software provider Hatchbuck, boasts over 130 employees serving 150,000 users in 15 countries
Leading Global SaaS Provider Benchmark Acquires St. Louis-Based MarketVolt Read More »
Software-as-a-service can be an excellent option when it comes to lowering the operating costs of a business. However, companies can end up with software from multiple providers, which can result in organizations losing track of its subscriptions, or paying for a service that team members aren’t fully tapping into. To help businesses cope with this
10 Ways Businesses Can Streamline Their SaaS Products Read More »
Software companies, as well as marketing agencies that work with software companies, are up against a tricky problem when it comes to review sites. While these sites can be a valuable resource for people who are researching SaaS platforms and features, they’re also becoming increasingly pay to play. For users of the site, that means
Should Your SaaS Business Advertise on Review Sites? Read More »
The SaaS (software-as-a-service) space is anything but static. Sounds like an understatement, right? In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Translation? Customers are cycling through SaaS products like crazy. Even so, the cloud market is scheduled
How to Put Together a Top-Tier SaaS Marketing Strategy Read More »
Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. These days, the SaaS space is more crowded than ever, so finding, nurturing and converting qualified leads can be challenging – but not impossible. Implementing an SEO strategy can help you with that
5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy) Read More »
The SaaS market has been on a continuous growth streak for the last few years and it is going to continue in the coming years as well. What exactly is SaaS? Here’s a simple definition: Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them
A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website Read More »
Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here’s a slightly more in-depth
8 SaaS Marketing Trends You Can’t Ignore in 2020 Read More »
Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also a great time for digital marketers, small business owners and agile teams to snag critical martech tools at a bargain. Many marketers are so focused on finishing up their campaigns for Black Friday
We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts. It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs. A while ago our marketing team at Linkody decided to gather data on how
How to A/B Test SaaS Onboarding and Optimize Retention Read More »
