Putting on an event, marketing an event and more importantly, measuring the impact of your event has never been easy. Enter Bizzabo, a company that is working to become the Salesforce of Events. Recently, Tom Shelly, Product Marketing Director at Bizzabo, discussed how their cloud-based solution is disrupting the event industry: Bizzabo Event Cloud Empowers the […]
Salesforce (NYSE: CRM) announces a new presentation tool to challenge PowerPoint and Google Slides. But the approach the company has taken with its competing product is very much different than the other two services and critically important for the way teams work today. Salesforce Quip Slides Quip Slides is a presentation tool with all the
Salesforce Unveils Quip Slides for Small Business Collaboration Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: DuckDuckGo growth, Voice search and Salesforce tools Read More »
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest touchpoints right through to purchase – by combining Salesforce customer data with Google Analytics 360 online data. Knowing what happens before a prospect becomes a buyer, and after they have engaged with your brand, informs
Google and Salesforce integration: Bringing customers and brands closer together Read More »
The Salesforce AppExchange is where companies can find third-party applications that run on and integrate with the Salesforce platform. David Schmaier, CEO and Founder of Vlocity, a Forbes Cloud 100 Company, says that Vlocity is the fastest company ever built on the Salesforce AppExchange and the Salesforce platform. Companies leverage Vlocity Industry Cloud apps to extend the power of
Vlocity Thriving on the Salesforce AppExchange Focusing on Industry Verticals Read More »
Salesforce Co-founder & CEO Marc Benioff announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power of artificial intelligence into the hotel room via a phone app. This new Marriott app will connect directly with a Salesforce Einstein powered customer database that knows the customer’s preferences and will
Marriott Using Salesforce Einstein to Reinvent the Hotel Experience Read More »
The B2B side of Salesforce has always had a single data model of customers across the Sales Cloud, Service Cloud, Pardot and other components. But that hasn’t been the case for the B2C side, where brands themselves had to implement the platform connectors to tie together different customer records across applications for point-to-point connectivity. In
With Customer 360, Salesforce brings a single customer view to its B2C side Read More »
Salesforce has updated its Sales Cloud to provide what the company said is a more integrated process, plus it has added its Einstein AI to its B2B marketing platform, Pardot. In the spring of last year, the company introduced High Velocity Sales, which offered several new features to help salespeople close deals faster. Several of
Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot Read More »
Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we marketers could understand what shoppers really want, we could engineer a customer journey that would incorporate mobile, online, and in-store experiences in a way that
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
SearchCap: Link building tools, Salesforce gets a new co-chief executive & more Read More »
