Chart of the Day: Multiple purchase history customers have higher add-to-cart and conversion rate than single purchase history customers. This is really not that shocking – returning loyal customers (8.55%) have a higher a conversion rate because of their previous experience with the brand. A new shopper to an ecommerce site will have questions they […]
One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple locations. For example, you may be advertising for a company that has franchises throughout the country (such as a Macy’s or REI) or a branch of locations unique to a region (e.g., Shaw’s grocery stores in
How to effectively segment accounts with multiple locations Read More »
It’s no secret that sending personalized emails is the best way to ensure the right content gets delivered to the people who want it most. It’s also no secret that the best way to do so is by sending targeted emails with contextual content to specific subscriber segments. Targeted emails can drive up to 77
Segment with Tags and Send Broadcast Newsletters to Tagged Segments Read More »
A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that positions it as a kind of virtual marketing automation platform. Originally, Segment’s purpose in life was to act as a kind of data switchboard. Businesses can pipe data in and out of their various marketing
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Twitter subscription ads, Adobe Target update & Segment tools Read More »
According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a vast age range). Because members of Gen-Z are different in key ways from millennials, the demographic shift holds some implications for
Move over millennials, Gen-Z now the largest single population segment Read More »
