It would probably be a good idea to confirm this with someone who has a degree in business history, but it’s highly likely that employer branding has been an integral part of business since…forever. The second caveman to realize he could sell extra meat probably used employer branding to recruit skilled hunters who already worked […]
Why (and How) You Should Use Twitter for Employer Branding Read More »
Twitter has started linking to Accelerated Mobile Pages (AMPs) from its native Android and iOS apps, shifting more traffic away from standard mobile web pages and giving publishers another reason to pay attention to how their AMPs display and perform. Twitter hasn’t made any public announcements about the change since Google I/O in May, and it’s
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
How much do you know about your Twitter followers? If you don’t have any tracking or analytics setup, the answer is probably “not much.” In order to truly understand your audience, you need to track your Twitter followers. That means tracking who’s following and unfollowing you, what they’re Tweeting about, their demographics and everything in
Here’s Why Every Brand Should Track Twitter Followers Read More »
Editor’s note: Andy Vale is a former content manager at Audiense. No matter the business, bold choices often come with big risks. And in television, where shows can easily cost millions to produce and audience reaction can be tough to predict, risk aversion is a high-stakes science. After a career filled with major writing credits
As Twitter continues to make enhancements that facilitate more open dialogue in the Direct Message channel, we find that consumers are requiring more direct and real-time tools to talk to brands and businesses. It’s clear: the next wave of customer service is here and models an in-the-moment, back and forth exchange–similar to the one you
Twitter Contact View & Real-Time Direct Messaging Read More »
Na medida em que o Twitter continua a fazer melhorias que tornam o diálogo mais aberto no canal de Mensagens Diretas, nós descobrimos que os consumidores estão exigindo ferramentas mais diretas e em tempo real para falar com marcas e empresas. É claro: a próxima onda de serviço ao cliente está aqui e se baseia
A medida que Twitter continua realizando mejoras que facilitan más el dialogo abierto en el canal de Mensajes directos, descubrimos que los clientes necesitan más herramientas directas y en tiempo real para hablar con las marcas y los negocios. Es evidente: el próximo cambio en el servicio al cliente está aquí y muestra un intercambio
Last year, I attended Hootsuite’s Connect conference, a virtual event focused on how to master social media for business. One of my favorite sessions was about social customer service on Twitter, facilitated by one of Twitter’s very own, Rob Hamilton. Since this conference, Rob has gone on to work for Amazon and, no doubt, uses the insights he shared
How to Nail Customer Service on Twitter (Plus 8 Brands Who Have) Read More »
How to Engage with Twitter Influencers At the end of last year, Twitter released a report on the 10 biggest marketing changes in 2017. They focused primarily on data analytics in real-time engagement. Strangely, they didn’t discuss the growing importance of using influencers.This is probably because many brands underestimate the importance of social media influencers.
