Joe Pulizzi said it best when he wrote, “a book is perhaps the ultimate piece of content marketing that can position you or your company as a leading expert in your industry.” Writing and publishing a book can provide substantial value to your company. By authoring and publishing a book, your company can engage your audience […]
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10 useful tips for writing copy for businesses to increase the conversion rate of your website B2B copywriting is a different ball game to B2C copy, but a lot of the same principles apply. If you’re writing to appeal to other businesses, then you need to look into creating a cohesive strategy that really brings
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So you’ve got a thing for writing… Is it just for pleasure, or do you want to make a living out of it? Perhaps you have tried to make money blogging or writing before, and you get stuck with an ineffective strategy. Or you just run out of job opportunities and are continually chasing that
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Marketers and content creators have various options for getting more work done. Unfortunately, adding extra hours to a day requires tweaking some complex laws of physics and time, and hiring more people isn’t always in the budget. And that’s where today’s infographic, by Custom Writing, comes in—with tips on how to help you get at
“If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if
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When you consider that mobile internet usage has surged in recent years, and that 65% of people are visual learners, it’s no wonder that image-based social media platforms like Instagram are incredibly popular at the moment. Instagram now has more that 700 million monthly users, who share more 95 million photos and videos on the platform every day. And
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Let’s admit. Developing a quality post takes time. Not just time, but a whole lot of work and some money, too. Now imagine if just a handful of people read that quality post and it vanishes in the content war. Your dream of reaching millions of people, inspiring them, and changing their life will suffocate
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Savvy netizens have learned to be a bit distrustful of online reviews. For one thing, fake reviews glowingly recommending a service or a product can be easily bought. On the other hand, there are those reviews that seem genuine enough but ultimately reflect the particular biases of the reviewer. However, there is another type of
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I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber, it feels like he is talking to himself. He’s investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading
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You should always, always, always write content for people instead of writing it for Google. Luckily for you, Google works in a way that heavily favors content that is written for human beings. If that were not the case, then webmasters wouldn’t be able to write things such as “always, always, always” because Google would
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