business analytics

Dynamic pricing virtuoso Sezin Aksoy takes on sports with real-time data influences

Buy a ticket. Attend the event. Have fun. It seems a simple process. But today’s ticket agents are doing more than selling admissions to sports games or concerts. Thanks to new data technologies, customers are tracked from the minute they first visit a sales site through to when they leave the venue after the event. This …

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How to Use Predictive Analytics for Better Marketing Performance

With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article, …

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