Engagement

130 Social Media Acronyms and Slang You Need to Know

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. So when you’re in charge of creating social media …

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How to Make Your Live Video a Guaranteed Success

We all know that video is the future, but just to confirm it, according to Facebook, users spend 3x longer watching live video than static content: Even if you’re starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now. The major social platforms are all advertising-based, …

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Nanoinfluencer Marketing 101: How I Got 1,000 Followers in 30 days

Are you looking to become an influencer with a supportive community of followers and sought after brand partnerships? Read on to learn about how I used Instagram to share my passion and connect with others, developing into a nanoinfluencer along the way. So what exactly is a nanoinfluencer? This is a highly niche subcategory of …

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LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don’t have to pay for those connections. Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close. With more …

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Why You Need a Social Media Customer Service Plan

Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. As a brand, you’ve likely already worked on customer service …

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How to Master Social Media for Retail to Win More Customers

Retailers arguably have the most to gain from social media marketing. And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve. Recent data from the 2019 Sprout Social Index should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital or …

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8 ways to boost your social media conversion rate

Social consumers have more purchasing power than ever before. According to recent social media statistics, Instagram and Facebook have become two of the top channels for folks looking to research and buy products online. Consumers have become accustomed to the concept of social selling, which is good news for budding businesses and big brands alike. …

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9 stats social media marketers need to show their bosses ASAP

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data …

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