Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. As a brand, you’ve likely already worked on customer service […]
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Retailers arguably have the most to gain from social media marketing. And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve. Recent data from the 2019 Sprout Social Index should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital or
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Social consumers have more purchasing power than ever before. According to recent social media statistics, Instagram and Facebook have become two of the top channels for folks looking to research and buy products online. Consumers have become accustomed to the concept of social selling, which is good news for budding businesses and big brands alike.
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Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data
9 stats social media marketers need to show their bosses ASAP Read More »
There’s no better time than now to figure out how to promote your YouTube channel. Why “now,” though? For starters, YouTube recently overtook Facebook as the second most-visited site on the web. In a day and age where we’re spending up to six hours per day consuming video, the writing is on the wall: we
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Building a brand’s reputation is not something you do overnight. It requires time, effort and a darn good communication plan. But keep in mind that if you are the only one defending the quality of the products and/or services you provide, you won’t get anywhere. For that, you need your customers and users to spread
4 Ways to Acquire Customer Reviews Using Social Media Read More »
From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. To help you make the most of Sprout features, our experts on
Marketing is constantly evolving and, while Single Grain sticks to its core of content marketing, we’ve had to evolve with the advent of new platforms, new features, new media, new content types, etc. And this year is no different. I’m going to open the kimono and show you what the Single Grain marketing team has
What Single Grain’s Marketing Focus Looks Like in 2019 Read More »
Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another. However, just because
5 Powerful Ways to Increase Sales by Leveraging Data Effectively Read More »
Should you be using Quora for marketing? In 2019, Quora turned 10 years old. However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach
