Facebook: Advertising

Facebook’s removing third-party targeting data: What marketers need to know

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Legal, Facebook: Privacy, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways in which Facebook is trying to shift under mounting scrutiny and regulatory pressure. Here’s what we know. What’s changing There has been some confusion about the extent of this […]

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Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Privacy, Legal: Privacy, SEO BLOG / Good To SEO

On Thursday, Facebook said it would be phasing out the use of third-party data for ad targeting on the platform over the next six months. Since the ignition of the firestorm over Facebook’s handling of Cambridge Analytica’s misuse of user data, there has been one group that hasn’t had pitchforks out for the social network:

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How to turn video into sales: SMX West recap

A-Post to Search Engine Land, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Google, Google: AdWords, Google: YouTube, SEO BLOG / Good To SEO

Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a session called Unleashing the Power of Online Video Ads at SMX West in San Jose, CA, three speakers shared their expertise in creating messaging that connects with audiences

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Facebook booting data brokers, simplifying privacy tools to bolster user confidence

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Legal, Facebook: Mobile, Facebook: Privacy, Legal: Privacy, Mobile Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The company is simplifying its famously confusing privacy controls and ending its third party “Partner Categories” program, which allowed the importation of third party “offline” data for targeting. Facebook issued a short statement about the end of Partner

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Facebook quietly removes ad filter to target users based on their relationship preferences

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Legal: Privacy, SEO BLOG, Social media marketing / Good To SEO

Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on their user profile. Users can select if they are interested in “women” or “men” — making it possible to

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Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Privacy, Legal: Privacy, SEO BLOG, Social media marketing / Good To SEO

“We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again,” Facebook CEO Mark Zuckerberg wrote in a post on Wednesday, five days after the company triggered a firestorm with news

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Time to grow up or get out

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: News Feed, SEO BLOG, Social media marketing, Social Media Marketing Column, Social Media Marketing: Advertising, Social Media Marketing: Spam / Good To SEO

It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disruption. But I don’t think it’s hyperbole to

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Instagram expands shoppable organic posts to 8 more countries

Channel: Social Media Marketing, E-Commerce, Facebook: Advertising, Facebook: Instagram, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within their Instagram organic posts. Users can purchase without leaving the app. Today, the Facebook-owned photo and video app is expanding its shoppable experience for brands to eight more countries: the UK, France, Italy, Germany,

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Facebook introduces ‘store sales optimization’ and other ad improvements for retailers

Channel: Retail, Facebook, Facebook: Advertising, SEO BLOG, Social media marketing / Good To SEO

Facebook is announcing three new offerings to drive mobile and offline retail sales. They’re really product evolutions or extensions of existing solutions previously introduced: store sales optimization, Tabs for Canvas and product categories for dynamic ads. All of them utilize Facebook interest and behavioral data for varying degrees of personalization. Store sales optimization uses machine

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5 conversion boosters to optimize your PPC campaigns

Augmented & Virtual Reality, Channel: SEM, Conversion Rate Optimization, Facebook: Advertising, Google: AdWords, Google: Mobile, Google: SEM, Machine Learning & Artificial Intelligence, SEO BLOG, Sponsored Content / Good To SEO

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How

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