Facebook: Advertising

How could Facebook’s use of blockchain affect marketing and advertising?

A-From MTT, Blockchain, Channel: Martech: Marketing, Facebook, Facebook: Advertising, Facebook: Marketing / Good To SEO

Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based solutions affect marketing and advertising? That question arises following news this week that the social giant has hired the team behind UK-based blockchain startup Chainspace, which was reportedly working on a smart contracts platform. Reports […]

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Facebook will show users the agencies, partners involved in Custom Audience targeting

Facebook, Facebook transparency, Facebook: Advertising, Facebook: Privacy, Legal: Privacy / Good To SEO

Later this month, Facebook will begin showing users who are targeted with ads via Custom Audiences which companies had a hand in their seeing those ads. What’s changing? With Custom Audiences, advertisers can upload files of customer emails or phone numbers that can then be matched to Facebook accounts for ad targeting. Starting February 27,

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Prepare to say goodbye to Facebook ad set budgets

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook announced on Wednesday that, starting in September, new and existing campaigns will be migrated to Facebook’s automated campaign budget allocation system that optimizes the campaign budget across an advertiser’s ad sets. This means Facebook advertisers will no longer be able to define budgets at the ad set level. Why you should care Facebook advertisers are

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Facebook introduces household income targeting based on U.S. ZIP code averages

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook has added a new layer of ad targeting with the introduction of household income by U.S. ZIP code. The feature will allow advertisers to target ads to U.S. Facebook users based on the average income levels in the ZIP code in which they say they reside. Why you should care The new ad targeting

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Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

A-From MTT, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instagram, Facebook: Marketing, Facebook: Mobile, Social media marketing, Social Media Marketing: Advertising / Good To SEO

After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings report for 2018 showed ad profits did not suffer. On Wednesday, Facebook reported advertising revenue at $16.6 billion for the final quarter of last year, up 30 percent year-over-year. Total revenue earned during the quarter

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Two months in, Facebook Attribution gets mixed reviews

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook attribution, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media / Good To SEO

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview of the full customer journey, from the first touch point to conversion. Powered by Facebook pixel, the tool gives advertisers access to reports that include

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NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a New York Times report published on Friday. Sources told the New York Times that Facebook wants to, “Build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and

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Facebook launches rebranded ‘auto inventory ads,’ expands retargeting

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as “auto inventory ads” and will come with a new level of retargeting capabilities, allowing auto dealerships to target users who have visited car-related Pages, apps and sites across web. The new ad product rolls out globally

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Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, marketing automation, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to receive certification are DoubleVerify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers — both of which are launching new Facebook brand safety tools. Facebook’s brand safety certification. After more than a

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Facebook adds new reporting for Click-to-WhatsApp ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Mobile Marketing / Good To SEO

Facebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp chat via the Facebook News Feed. Why marketers should care Facebook’s Click-to-WhatsApp ads offers marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased

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