Mobile Marketing

Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool

Channel: Mobile Marketing, Mobile Marketing, SEO BLOG, Social media marketing /

Mobile wallets remain underappreciated and underutilized by retailers. Mobile wallet passes are more lightweight than full-blown retail apps, are more likely to be downloaded and can deliver some of the same marketing functionality, such as location-based notifications. Now, The Body Shop and Urban Airship, which offers a mobile wallet marketing solution, have further expanded the […]

Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool Read More »

Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’

Apple, Apple: Apple TV, Apple: Apple Watch, Apple: iOS, Apple: iPhone, Apple: Siri, Channel: Mobile Marketing, Mobile Marketing, SEO BLOG /

Most of what was announced today has already been written about at length because of leaks. So the drama that used to come with Apple product announcements is all but gone. Still, there was a lot there. As expected, Apple introduced two (or three) new iPhones today: the iPhone 8 and 8+ and the iPhone

Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’ Read More »

Only 1% of exchange location data useful for offline attribution

Channel: Mobile Marketing, Mobile Marketing, SEO BLOG /

Location data has become a kind of Swiss Army Knife for digital marketing. It can be used for audience targeting and segmentation, for offline attribution and for customer journey and competitive insights. But the data needs to be accurate for these purposes — especially when it comes to store visitation and attribution. For those brands

Only 1% of exchange location data useful for offline attribution Read More »

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

A-Post to Marketing Land, Channel: SEO, Google, Google: Accelerated Mobile Pages / AMP, Google: Analytics, Google: Mobile, Mobile Marketing, SEO BLOG /

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to an AMP-enabled page and a non-AMP page of a site was being counted as two separate people in Google Analytics. In May, Google fixed the double-counting issue for visitors to publisher domain

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages Read More »

It’s Amazon vs. Google as we enter a new era of online-to-offline commerce

Amazon, Amazon: Amazon Echo, Channel: Retail, Mobile Marketing, SEO BLOG / / 1 Comment

The major advantage that traditional retailers had over Amazon was the availability and immediacy of stores. You could see and touch products and take them home the same day. You could return products more conveniently than shipping them back to Amazon. Over time, however, Amazon has chipped away at these advantages with Prime, Prime Now,

It’s Amazon vs. Google as we enter a new era of online-to-offline commerce Read More »

Designing content for the mobile-first index

All Things SEO Column, Channel: Mobile, Google: Mobile, Mobile Marketing, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing, SEO: Mobile Search /

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it easier for users to get

Designing content for the mobile-first index Read More »

Apple beats Wall Street expectations, offers strong guidance ahead of new iPhone

Apple, Apple: iPad, Apple: iPhone, Channel: CMO Zone, Mobile Marketing, SEO BLOG /

This afternoon Apple reported quarterly revenues of $45.4 billion, which beat Wall Street expectations. Earnings per share also beat expectations by $0.10. Revenues were up 7 percent year-over-year, while earnings were up 17 percent. Most significantly for investors, the company offered higher-than-expected guidance ($49 – $52 billion) for the fourth quarter, anticipating the release of

Apple beats Wall Street expectations, offers strong guidance ahead of new iPhone Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com