What Does Headless WordPress Mean? WordPress as a content management system (CMS) is a platform for creating and managing your digital content. Your digital content can take the form of blog posts, events, products, team members, locations, and essentially anything you consider content that you wish to store and share. As an all-in-one system, WordPress […]
Most people who have used live chat as a customer know its biggest advantages: it’s quick, convenient and fits your need for instant communication when you can’t (or don’t want to) pick up the phone. Nowadays, customers expect to be able to choose how they contact your business, in ways which are convenient for them.
When it comes to marketing, brands have a seemingly never-ending list of strategies and channels to choose from. Trends are ever-shifting and new articles come out weekly about the importance of embracing every available platform, strategy and tactic RIGHT NOW. A good marketing strategy is a multichannel marketing strategy, right? It’s easy to see the
Overwhelmed by All the New Marketing Tactics? Do This Instead Read More »
Marketers have been making slow but steady progress over the past decade. 10 years ago, it was not uncommon for brands to focus primarily on their .com site and use search engine optimisation (SEO) and search engine marketing (SEM) to drive traffic. More recently, marketers have started using other channels as well, such as social
The state of omnichannel marketing in Southeast Asia: New research – Econsultancy Read More »
Budgets for experiential marketing rose 19 consecutive quarters to Q2 2018, and in the Q4 2018 IPA Bellwether report, it was only events that saw any rise in investment at all. This shows that brands are realising the potential of experiential to engage audiences in more meaningful and relevant ways. So, what are the trends
Four trends driving experiential marketing in 2019 – Econsultancy Read More »
Amazon, Bing and Google Ads (formerly AdWords) all implemented notable changes to their offerings in 2018. This is the nature of the beast. With each new year comes a variety of industry alterations that force advertisers to reassess their strategies and adapt to the newly formed landscape. As much as marketers often wish that PPC
5 Ways PPC Will Change in 2019 and How You Can Prepare for It Read More »
Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million. While it’s true that
Four Halloween-themed activations from FMCG brands Read More »
We’re always looking for new ways to make powerful marketing tools more accessible to our customers. A few months ago, we announced Facebook Ad Campaigns. Today we’re proud to introduce another channel: Instagram Ad Campaigns, an easy way for e-commerce businesses to build their brand and sell more stuff. You can create, manage, and track your email marketing,
