You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed. Likes are the way that we measure the world’s most […]
If Likes No Longer Matter on Social Media, Then What Does? Read More »
Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share a funny meme, compete to send as many images and video clips
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3 Ways to Track Your Social Media Metrics Easily In the 21st century, social media is the new king of marketing. It’s no longer effective or efficient to spend money reaching out to consumers, especially young ones, without establishing a presence on social media. That’s where the people are, so that’s where you need to
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The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of
3 Reasons Why You Need an ELO Boost video game controller in hand isolated on white background ELO ratings is a way to calculate the relative skill level of players in certain games. It’s used a lot now for online gaming and is important for those die-hard players. You’ll see it in games like Overwatch
4 Reasons Why You Should Be Using Instagram Advertising Varna, Bulgaria – May 23, 2017: Instagram on the Apple MacBook Pro, Instagram app on iPad Pro and on iPhone 7, Instagram notification icon on Apple Watch. Office desk responsive concept. With engagement numbers being higher than that of Facebook and Twitter, using Instagram in your
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Why Live Video Needs To Be Part Of Your Content Marketing Strategy For most small businesses, the key focal point of any content marketing strategy has traditionally been written content – whether it’s blog content, whitepapers or case studies. The problem, however, is that big social media companies like Facebook are now putting increasing pressure
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If you aren’t following social media marketing best practices, it’s difficult to get results. Today, every serious business – across industries – uses social media. But how many of them can boast of actually achieving their social media goals? Sadly, a lot of businesses use social media because everyone else is using it. Because social
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Pinterest’s new shopping features, Twitter’s drag and drop function, GDPR issues for Facebook’s Like button, Twitter’s Q2 growth and Facebook’s streaming aspirations. There have been a few social media updates as platforms release new features and update functionality. Pinterest has launched two new features that put more focus on online shopping rather than social media
Why Marketing Agencies Should Outsource Their Work Most marketing agencies attempt to do everything in-house, relying on full-time and part-time employees to handle everything from client acquisition and management to ground-level execution of tasks. This is advantageous in some ways, because it gives agency leaders more control over how the work is executed. However, most
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