With over 2 million blog posts published each day, you need to have something that helps your content stand out. Honestly, just writing great content isn’t going to cut it anymore. There’s just too much content out there already for people to read. You need to start creating exceptional and unique content that no other […]
15 Visual Content Marketing Statistics That’ll Blow Your Mind Read More »
January 18th, 2018 You know what you should do? Add hashtags to your Instagram Stories. You invested serious resources into creating and capturing the perfect Instagram Story. Maybe you put yourself in precarious situations. Maybe you spent eons testing filters and pondering witty captions. When you “do it for the gram,” you better get the
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of
What is essential for running a business effectively? Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? If we look from a bird’s eye view, each of these creates a chain reaction and carry equal weight. For all businesses, profit and revenue are key targets. But what are the essentials
4 Ways a Knowledge Management System Helps Align Your Strategy Read More »
An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the right model for your account is important. In this blog, we’ll cover a quick overview of Google’s attribution, what led us to consider testing a
Moving from Last Click to Position-Based Attribution Modeling Read More »
One of the major reasons why businesses found cloud computing attractive is its scalability. But Amazon Web Services (AWS) just brought this feature to a whole new level by launching a new feature called AWS Auto Scaling, which allows clients to adjust the scaling features of multiple AWS services via a single interface. With cloud computing’s
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Just yesterday, for example, the industry was abuzz with the news that Google would
By Mark Zeni If you run a WordPress website, you know how important it is to showcase high-quality images. But it isn’t always easy to get things setup properly, from sizing images, to creating grids, mastering image placement is a challenge that many WordPress website owners face. So, what
Meet Modula, a Grid Gallery Plugin for WordPress Read More »
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor for mobile searches. The catchily-named “Speed Update” (a feat of inventive naming on a par
What does Google’s “Speed Update” mean for mobile? Read More »
Last year, every marketer spending budget in AdWords held their breath at the beginning of October. Why? That’s the day Google decided to drop what, upon first glance, appeared to be a bomb: “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your
How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data] Read More »
