The martech and ad tech industries love to talk about real-time. The context doesn’t matter — regardless of the circumstances, real-time must be better than delayed. Right? The allure of real-time makes sense. We operate in real time these days, at work and at home, answering calls and emails as they come in, fighting fires […]
Why real-time attribution is (mostly) irrelevant, and what to do instead Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Real-time attribution, location modifiers & AdSense User First beta Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Facebook’s dynamic ads, mobile attribution & Snapchat’s Advanced Mode Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution Read More »
There has been a lot of talk recently about attribution. And answering these questions has been one of the biggest challenges facing the modern marketer: “Is my marketing campaign working?” “Does that last click really deserve all the credit?” “Where then am I spending more than I should?” While many tools have been developed that attempt to
New Google Attribution Tool Helps You Evaluate Your Marketing Campaign Read More »
Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees and more than one digital channel are using multichannel attribution models, up from 22.9 percent in 2014, according to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital initiatives.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats Read More »
For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?” An entire job function has been built to answer this question, Marketing Operations, and an entirely new marketing discipline has emerged because of it, Marketing Performance
Strategic ROI vs Attribution: CMOs Must Know the Difference Read More »
June 16, 2017 You may or may not have read my post last year about how to use AdWords attribution models, but Google is stepping up their already impressive reporting game and combining their reporting tools to give you one solid platform that incorporates Analytics, AdWords, and DoubleClick. If you own a digital strategy
