Marketing Strategies

Utilizing Google Shopping Ads to Drive Traffic to Amazon

Getting a leg up on your Amazon competition requires getting creative. Everyday more sellers enter the Amazon marketplace trying to employ the same tactics to reach the top of page one. How can you help your product gain the additional sales need to reach or maintain that top spot? By utilizing outside traffic sources like …

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How Your Business Can Benefit

Nikin / Pixabay The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small businesses can launch powerful, hyper-focused campaigns to target their specific niche in the market. However, consumers are becoming savvier to traditional marketing techniques, and tend to be wary …

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New Study Reveals That Video is King in Instagram Stories

Instagram Stories have been introduced almost three years ago, in August of 2016. Since then, it has become such a success, that accordingly to Techcrunch, over 500M accounts on Instagram have used Stories by the time of January 2019. The users who use Stories are increasing at an astonishing rate, and it offers a great …

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Aligning Creative Output and Performance Metrics

Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy. Creativity is an essential driver of marketing performance. Marketers that focus on creativity deliver stronger business results than those who fail to understand its correlation to campaign KPIs. To be sure, there’s a ton of …

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Instagram Marketing: How to Establish an Effective Strategy

If you feel like you don’t quite “get” Instagram marketing, you’re not alone. On the surface, it might seem like little more than a place for snapshots and selfies. The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-building and beyond, there’s a reason why …

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How People-Based Marketing Changed Our Strategy for Direct Marketing

People-based marketing is turning the world into a small town. Not the kind of small town like El Segundo where you can walk behind the counter of the local diner and refill your own coffee. Rather, it’s a Truman Show kind of small town where you know what your customers eat, shop, and post online—and …

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