Do you understand what factors are taken into account when platforms are deciding which ads to show each user? Take a look at this infographic. Source link
A Comparison of Google and Facebook's Ad Auction Platforms [Infographic] Read More »
Google Shopping has long been a key driver of U.S retailer online sales, and in Q3 2018 accounted for 87 percent of all Google non-brand paid search clicks for Merkle (my employer) advertisers. As such, the paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers.
State of the Google Shopping auction heading into the 2018 holiday season Read More »
Competitor Insights data is very valuable to a PPC advertiser, but it isn’t always the easiest to collect and manipulate. This blog will give you a quick way to access this data for easy takeaways. Current Methods for Analysis Google Ads Interface This is the most straightforward method – just pop into the interface, select
Using Google Data Studio for Auction Insights Reporting Read More »
Many businesses use Google AdWords as part of their advertising strategy, but many are still warming up to Facebook Ads. An infographic from Ice Cube Marketing compares the two platforms, which—perhaps not surprisingly—have some similarities. For example, each is a bidding-style platform, and bids can be manual or automated. Moreover, both platforms consider relevance when
July 11, 2018 If you have not realized it yet, Facebook’s ad delivery system works on an auction system. This method Facebook has developed runs automatically to determine which ads will be seen in a user’s feed. A traditional auction system works on a “highest bid wins” system but let us make one thing abundantly
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Who would have thought that Auction Insights could inspire an entire TRILOGY? Well, if you know AdWords, I suppose it’s not a huge shock that our original script has had to undergo a few adaptations over the last couple of years. Google does like to keep us PPC practitioners on our toes! Changes to AdWords aside,
People have a natural tendency to care about what others are doing around them as a means of validating themselves. This is true in our personal lives when the Joneses come home with a new sports car, but also in paid search when brands want to outrank their competitors. In our personal lives, it does not often
AdWords Auction Insights report: A key to understanding the competition Read More »
