Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting their sites may have come after seeing a brand’s ad on the mobile app, even if they didn’t directly engage with the ad to visit the site. On Wednesday, Snapchat unveiled the Snap Pixel, a conversion-tracking […]
If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a happy holiday season for Facebook. E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in the third quarter of 2017 than they did in the same period last year, according to
E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip Read More »
Influencer marketing has become one of the most powerful tools in outreach, and many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix. In this video, I talk to several top digital marketers about how influencers fit into their overall
Top Brands Share Secrets to Successful Influencer Marketing [Video] Read More »
Companies around the world are beginning to discover something special about Instagram campaigns. They’re not just a visual way to capture your audience’s attention with filtered selfies and lunch photos. They’re a powerful method of igniting your brand. With about 800 million active users per month, Instagram is your door into a world of engagement,
Instagram Campaigns Failing? Learn From These Brands Read More »
October 30th, 2017 Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Fast forward to today: The questions have become
A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. Some might call it a museum. Or maybe it was a pop-up experience? To me it looked like attending a toddler birthday party while on ’shrooms. I’m talking about
How Brands Use Pop-Up Experiences to Make a Lasting Impression Read More »
Brands that overlook the human element of influencer marketing are missing the point. It’s not about simple product placement. It’s about real relationships. Small Business Trends had the opportunity to speak with Joe Gagliese of Viral Nation at the recent Influencer Marketing Days conference in New York City’s Times Square. Viral Nation is an influencer
The Importance of Relationships Between Influencers and Brands Read More »
When it comes to the brand names that small businesses trust most, Amazon, Stripe and Google top the list. Alignable Q3 2017 Trust Index That’s the finding of the third quarter SMB Trust Index (PDF) report by Alignable. The company surveyed 42,000 small businesses to gauge their level of trust in other brands that aid
Amazon, Stripe, Google Top List of Brands Small Businesses Trust the Most, Index Says Read More »
In order to be successful with social media marketing, you need to play the long game. If you’re not publishing high quality content on a consistent basis for months (or more likely, years), then you’re going to find it difficult to gain traction. Low quality content seeks to extract value from the reader (usually by
5 Brands that are Winning Big with Educational Marketing Read More »
It happens all the time. You spend hour after hour building a website that people will love and buy from. Then you launch – with your expectations set pretty high – only to hear nothing but the infamous crickets at the end of the day. Frustrating, right? That’s an understatement! However, if this is something
How High-Growth Brands Convert Website Traffic With Ease Read More »
