Brands

Wendy’s and Other Top Brands on Fast Food Survey Offer Franchise Opportunities

Americans have ranked the country’s favorite fast food restaurants, and Wendy’s restaurant takes the top spot. The burger joint just recently began offering franchise opportunities to investors as it looked to expand. And it wasn’t the only franchise restaurant that topped the chart. Subway and KFC come in second and third respectively, according to the […]

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What Makes Consumers Loyal to Brands? Factors & Behaviors

SEO BLOG / Good To SEO

Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. The report was based on data from a survey conducted in May and June 2017 among 1,502 consumers in the United States age 18 and older. Some 94% of respondents say

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How Brands Excel With Social Customer Care [Infographic]

Digital Marketing, SEO BLOG, Social media marketing / Good To SEO

The importance of social media as a marketing and advertising tool can’t be stressed enough. Social platforms provide a massive audience, and opportunities for your content to reach further than before. But many companies and businesses are now also using social media as a way of reaching their clients, to solve problems and offer the

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Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites

Augmented & Virtual Reality, Channel: Social Media Marketing, E-Commerce, Mobile Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat rolled out Context Cards that append information to people’s Snaps, the mobile app is opening up the feature to advertisers. Brands buying Sponsored Lens and Sponsored Geofilter campaigns can attach Context Cards to their ads so

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The 10 Top Brands Most Relevant to US Consumers

SEO BLOG / Good To SEO

Consumers in the United States say Apple, Google, and Amazon are the top 3 most “relevant” brands, according to recent research from Prophet. The report was based on data from a survey of 13,500 consumers in the United States. Respondents were asked to evaluate the relevance of 275 B2C brands in 27 categories by answering

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Twitter officially enables 280-character limit for all accounts, including brands

Channel: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, twitter, Twitter: Accounts & Profiles, Twitter: Advertising, Twitter: Business Issues, Twitter: User Interface / Good To SEO

Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users on Tuesday. The new maximum will apply to tweets in all languages except Chinese, Japanese and Korean, in which space is less of an issue. Advertisers

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How B2B Brands Can Use Social Media as a Selling Tool

Digital Marketing, SEO BLOG, Social media marketing / Good To SEO

Social media has been a useful channel for B2C companies to promote their business. But you can make the most of this channel, even if you’re running a B2B company. In fact, 53% of B2B buyers in a Demand Gen study research their purchases through social media. This is probably why social media content is the most commonly-used

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How These Brands Responded to Currents Events on Facebook with Video

SEO BLOG / Good To SEO

As Facebook has increasingly moved towards becoming a video-first platform, brands that have been able to combine video with up-to-the-minute content related to current events have been able to drive significant results. Working at Animoto, I often see how our customers succeed by responding in real-time with video. In this post, I’m going to outline

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Why Even Boomer Brands Must Make the Transition to Digital

SEO BLOG, Social Media Case Studies / Good To SEO

November 2nd, 2017 According to my mother, I work in the “mystical world of social media”—something, she says, very few in her generation understand. I remind her that her Boomer friends from high school are incredibly adept at Facebook. In fact, every time I want more likes on a picture of my quadruplet sisters, I

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What Your Small Business Can Learn From the 50 Most Engaged Brands

Marketing Tips, SEO BLOG / Good To SEO

Amazon is the company that’s most engaged with customers, according to a recent report. And small businesses can potentially learn some important lessons from the retail giant and other big names that focus on customer engagement. Forbes Insights partnered with Pega to compile the list of the 50 most engaged companies, which also includes Google’s

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