Buys

Facebook Showcase offers upfront ad buys against premium video content

Channel: Video, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships. Why you should care Facebook is positioning Showcase as a premium video advertising program aimed at helping advertisers reach younger audiences. While the […]

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Addressable TV gets a boost as Nielsen buys Sorensen Media

A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, video / Good To SEO

Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled its Advanced Video Advertising Group, a “technology, product and commercial initiative” focused on the expansion and innovation of addressable TV advertising. Nielsen plans to combine Sorensen Media’s addressable

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Report: Apple buys voice tech platform PullString

A-From MTT, Apple, Apple: Siri, Channel: Martech: Marketing, Chat & Text Messaging Apps, Martech: Chatbots / Good To SEO

A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString. The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus about $10 million in potential earnouts by PullString executives.

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BI provider Qlik buys Crunch Data and its bot

A-From MTT, Channel: Martech: Analytics & Data, Chat & Text Messaging Apps, Marketing Tools, Marketing Tools: Analytics, Martech: Chatbots / Good To SEO

On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the acquisition of analytics firm Crunch Data and its CrunchBot. Over the last four years, SVP of Strategy Management Drew Clarke told me, Crunch Data has partnered with the Philadelphia-based Qlik, embedding its bot into the

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Marketing Day: Qlik buys Crunch Data, Google Chrome API changes, YouTube TV expansion

Channel: CMO Zone, Marketing Day / Good To SEO

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

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Marketing Day: Gillette’s viral video ad, Urban Airship buys Accengage, more

Channel: CMO Zone, Marketing Day / Good To SEO

Marketing Day: Gillette’s viral video ad, Urban Airship buys Accengage, more Read More »

Invictus and CannAmerica JV buys 80% of Z3 for $42M

search engine optimization cost, SEO BLOG / Good To SEO

Invictus MD Strategies Corp. (IVITF) (GENE:CA) has provided an update on its binding letter of intent to create a joint venture with CannAmerica Brands Corp. (CNNXF)and CBDistribution Company Ltd. that was previously announced on Jan. 7, 2019, with the intention of acquiring hemp biomass for extraction into cannabidiol (CBD) isolate using purpose-built facilities for large-scale

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Akamai buys identity provider Janrain

A-From MTT, Channel: Martech: Analytics & Data, Internet Marketing Industry, Internet Marketing Industry: Acquisitions / Good To SEO

On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two leading once-independent identity providers are now integrated into other platforms. In the fall of 2017, marketing/e-commerce/enterprise resource planning platform SAP bought Janrain competitor Gigya. Maintaining ‘digital trust.’ In its announcement, Akamai said the Janrain addition

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Google buys expert community and ‘answer engine’ Superpod for $60 million

SEO BLOG / Good To SEO

Google has acquired another “answer engine.” The company has paid roughly $60 million for Superpod, predominantly for the team according to published reports. Superpod matched audience questions and expert answers across a broad range of topics. Founders to work on ‘larger project’ at Google. A statement acknowledging the acquisition on the Superpod site said, “We are

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Cision buys Falcon.io, adding social management features to its earned media stack

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics / Good To SEO

A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For marketers, social management with PR. The move, CEO Kevin Akeryod said, adds social publishing, engagement, analytics and audience development for social media to the social listening capabilities on his company’s platform, which also provides pitch targeting and

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