Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of content ‘good enough’ to win. That is the main finding from the second annual State of Content Marketing Survey, an annual temperature check of the […]
Conversation mapping: The new rules to win in search and content marketing Read More »
Over the last year, there has been a tidal wave of websites that have decided to close their news comment sections because the companies are no longer willing to invest time and effort into cultivating healthy on-site discussion. While that’s any site’s prerogative, these announcements have all too often been accompanied by amusing, disingenuous claims
But then, that’s the dynamic between the pair. Jong-su is a simmering cauldron of resentment, class envy, and sexual frustration; Ben is a blank canvas, a suave charmer who seems like a catch one moment and a creep the next. What he tells Jong-su is borderline nonsensical: He scouts out abandoned greenhouses in rural areas
‘Burning’ Thrills With a Key, Enigmatic Conversation Read More »
Marketing has been taking some twists and turns over the years — with Google’s decision to discontinue Google Plus providing the only seemingly simple choice to marketers; removing a platform from a marketing plan. But the twists and turns have increased the complexity of simply speaking to customers about products or services. Instead of
Speak Human, Engage Customers with Conversation Marketing Read More »
Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past ten years working on these issues, from helping to found the IAB’s Quality Assurance Guidelines which was the basis for The Trustworthy Accountability Group (TAG) to running
How long will the brand safety conversation continue? Read More »
Facebook has launched the latest version of its' Topics to Watch' report, which highlights emerging conversation trends from across The Social Network. Source link
Facebook Highlights Rising Topics of Conversation in its Latest 'Topics to Watch' Report Read More »
If you’re not using influencer marketing in 2018, you’d better have a good reason. The recent stats showed that 92% of marketers who used influencer marketing in 2017 found it to be effective and 39% of them planned to increase their influencer marketing budget this year. Today we can see that they’ve kept their word. Influencer
5 Hacks to Start a Conversation with an Influencer Read More »
Facebook's released its latest 'Topics to Watch' report, which highlights all the key subjects gaining momentum in terms of conversation volume across The Social Network. Source link
Facebook Highlights Evolving Topics of Conversation in Latest 'Topics to Watch' Report Read More »
Among the ways that Google is trying to make interactions with the Assistant more natural is enabling follow-up questions and interactions without injecting “Hey Google” each time. At Google’s developer conference in May, the company announced a new feature called “Continued Conversation.” Continued Conversation, which is launching today in the US, allows users to have
Google turns on ‘Continued Conversation’ in the Google Assistant Read More »
Amazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The boosters, industry insiders and developers, see the social benefits, while detractors only half-jokingly predict Terminator-style dystopian futures. Could both be right? Can social and consumer benefits exist even as these new technologies lead to civil
Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon Read More »
