Nationwide bridal store chain Alfred Angelo abruptly closed up shop recently, giving customers almost no notice and leaving brides who had already paid for dresses scrambling to pick up their purchases or find replacements. Some brides drove hours to pick up their dresses at stores, having only a couple hours notice after reading of the […]
Lesson From Bridal Chain Closing: Always Remember Your Customers Read More »
Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years. But Kevin Thiemann admits that fountain pens are still a niche market that’s mostly confined to long-time collectors, which can make growing his audience a challenge. “We try to target people who
How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads Read More »
The 5 Elements Every e-Commerce Website Needs to Attract New Customers [Infographic] Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that people across
The 5 Elements Every e-Commerce Website Needs to Attract New Customers [Infographic] Read More »
Chart of the day: Most customers have to contact companies twice to get a resolution to a customer service problem Research by maru/edr has found that almost 8 in 10 customers contact companies by one method (such as online chat) and then by another (such as by phone) – customers feel they need to use multiple
Your customers are using more than one service channel to get a resolution Read More »
There’s a dark side and a beautiful future built around every new tool and technology that comes along. For all the brilliance of marketing automation, artificial intelligence, and chatbots, there are all kinds of ways to use these tools to alienate and upset your customers, as well. As with all pursuits, we have to look
Your Customers Don’t Want You To Act Like a Robot Read More »
Hans / Pixabay Here’s an existential question to answer: If you have a referral marketing program in place and no one knows about it, does it really exist? If your referral program isn’t public facing or it’s difficult to use and share with the click of a button, then you’ll severely limit your performance. The
How To Create An Enjoyable Referral Experience For Your Customers Read More »
Business people shaking hands, finishing up a meeting Many companies are caught up in search engine optimization, but this approach belongs in the past. In my 15 years working with SEO, I’ve watched the process evolve from a black hat spam tactic into a nuanced, quality-based marketing strategy —and that evolution has only just begun.
5 Ways to Ensure Your Customers Have the Best Experience Possible Read More »
What Is Social Customer Care? Customer service. Customer support. Customer care. These terms are thrown around a lot in the social media realm. They’re often used interchangeably so it can be confusing to gain an understanding of which engagement type is right for you and will ultimately boost your business. When it comes down to it, social customer care
Caring for Your Customers: Social Customer Care Strategy Read More »
Show me a business owner who has forgotten why they chose their first location and I will show you a person with a serious memory problem. Last month’s column discouraging language redundancies notwithstanding, I concur with the wisdom of every real estate agent you’ve ever met who surely told you these decisions fall on three
Lost in More than Translation: Can Your Customers Find You? | Cobb Business Journal Read More »
Forbes How To Adapt Your Business To The New Way Customers BuyForbesThese strategies combine content creation, social media outreach, search engine optimization and more to guide promising prospects toward a purchase. You won’t need to rely on obtrusive ads, as consumers will only engage with your company when they … Source link
How To Adapt Your Business To The New Way Customers Buy – Forbes Read More »
