While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn to physical store locations to tangibly touch items, make purchases and process returns or exchanges. Rather than pitting the two channels against each other, retailers can secure a much larger wallet share by giving consumers the best of […]
You may think your brand story is about your business… but think again. The brand story, at its core, is about your consumers. Your story is what your business stands for; it is its set of beliefs, its purpose, and its meaning. Those values, in turn, become the signals that your consumers learn from and
How to Craft a Compelling Brand Story That Wins Over Customers Read More »
Think you have a weird product that no customers would go for? The story of Bob’s Pickle Pops might prove you wrong. Bob’s Pickle Pops is a business that provides a really weird product — frozen pickle juice. Think freezer pops but with pickle juice instead of sweet, fruity flavors. Sound gross? Maybe to you.
Bob’s Pickle Pops Proves Even Weird Products Can Appeal to Customers Read More »
UPDATED! This post was expanded for 2017 to include more ways to acquire your first 100 customers. Enjoy! Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out
What would you give to read your customers’ minds? In his talk at the Intelligent Content Conference, self-proclaimed “search guy” Wil Reynolds shared some tips for getting as close as possible to mind-reading by using resources – some timeless, some modern – that are hiding in plain sight. “If you look just at the keywords
What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight Read More »
Does your customer management strategy need an upgrade? Super customers can 16x your profits – and so can firing your “super awful” customers. Source link
Want More Profits? Focus on Your Best and Worst Customers Read More »
Chart of the day: User generated is the single most influential factor in determining purchase intent. User-generated content (UGC) includes things such as photos and reviews sent in by previous customers. Nine out of ten (90%) of US customers who took a recent survey into UGC, said that user-generated content was the highest influencing factor when
Ecommerce customers are influenced heavily by user generated content Read More »
A splash of orange, a dash of turquoise. Each month the vinyl colors change, but the concept stays the same: Customers receive one vinyl record at a reasonable price in the mail. The record club isn’t Secretly Store’s main business. In fact, it was an idea that floated around for a while before the Midwestern
Creating an Inner Circle of Customers and High Open Rates with Secretly Society Read More »
It’s no secret we love our customers. After all, they constantly inspire us to provide them with remarkable experiences! That’s why we push ourselves seven days a week to partner with our customers and help them grow their businesses and audiences with email. And now we’re particularly excited to announce that we’ve received some additional acknowledgement
“I’ll have a venti latte, triple shot, coconut milk, with a sprinkle of cinnamon.” If you frequent Starbucks, you’ve probably heard other customers give complex orders like this. Maybe you give them yourself. Do Starbucks’ customers blink at the verbal gymnastics some customers perform just to get their cuppa joe? Not at all. In fact,
Business Service Companies: Learn from Starbucks How to Treat Customers Read More »
