Emotions

How we used machine learning to measure emotions and fine-tune brand communications

How we used machine learning to measure emotions and fine-tune brand communications

Reading time: 4 mins Emotions are essential elements of brand communication and play a big role in consumer behavior such as consumption and decision-making. Today we know that thinking comes as a rationalisation of purchase which is actually triggered by emotions. Therefore emotions should be integrated to the marketing mix as a predictor of sales …

How we used machine learning to measure emotions and fine-tune brand communications Read More »

Pigs’ emotions could be read by new farming technology

Farmers could soon get a better understanding of how pigs are feeling thanks to artificial intelligence. The technology, which is in its early stages, scans the animals’ faces to try and identify whether an animal is stressed or happy. Scientists at the Bristol Robotics Laboratory say farmers have a moral obligation to enhance the welfare …

Pigs’ emotions could be read by new farming technology Read More »

New visual search innovations tap human emotions and biological buying triggers

There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which …

New visual search innovations tap human emotions and biological buying triggers Read More »

Marketing to Consumers’ Emotions [Infographic]

Lazare / Pixabay “Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.” Consumers are increasingly making their purchasing decisions based on their feelings rather …

Marketing to Consumers’ Emotions [Infographic] Read More »

Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video

Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be” video ad. The brand released the “short film” on Sunday, and quickly generated thousands of reactions, conversations and hot takes about toxic masculinity and whether brands should weigh in on social issues. If …

Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video Read More »

How to Tap Into Emotions and Boost Your Content Marketing

Scared. Afraid. Anxious. Excited. Inspired… Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side. We are always trying to understand …

How to Tap Into Emotions and Boost Your Content Marketing Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com