When the stock market is on an upward tear, day trading becomes popular. You sit in your basement, surrounded by terminals and tickers, searching for the latest bits of information, hoping to make a profit buying and selling based on what’s happening in this very instant. It’s pretty tempting to day trade your emotions. We’ve […]
Reading time: 4 mins Emotions are essential elements of brand communication and play a big role in consumer behavior such as consumption and decision-making. Today we know that thinking comes as a rationalisation of purchase which is actually triggered by emotions. Therefore emotions should be integrated to the marketing mix as a predictor of sales
How we used machine learning to measure emotions and fine-tune brand communications Read More »
If you know someone who calls himself an “Apple fanboy” or have a friend who is rabidly loyal to Pepsi, then you’ve seen the power of emotional branding. As consumers, we’re used to companies playing on our emotions to sell us everything from toothpaste to beer to smartphones. But have you ever stopped to consider
Farmers could soon get a better understanding of how pigs are feeling thanks to artificial intelligence. The technology, which is in its early stages, scans the animals’ faces to try and identify whether an animal is stressed or happy. Scientists at the Bristol Robotics Laboratory say farmers have a moral obligation to enhance the welfare
Pigs’ emotions could be read by new farming technology Read More »
There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which
New visual search innovations tap human emotions and biological buying triggers Read More »
Lazare / Pixabay “Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.” Consumers are increasingly making their purchasing decisions based on their feelings rather
Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be” video ad. The brand released the “short film” on Sunday, and quickly generated thousands of reactions, conversations and hot takes about toxic masculinity and whether brands should weigh in on social issues. If
Scared. Afraid. Anxious. Excited. Inspired… Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side. We are always trying to understand
How to Tap Into Emotions and Boost Your Content Marketing Read More »
LinkedIn has released a new infographic which outlines the potential of video content for B2B marketing. Source link
Leveraging Emotions in B2B Marketing on LinkedIn [Infographic] Read More »
Successful marketers know how to go the extra mile when promoting their brands, products, and services. You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website. Those of you who want to take your marketing strategy to the next level need to understand
