Lens

Pinterest Adds New Discovery Options, Including ‘Lens Your Look’ and ‘Pincodes’

Pinterest continues to evolve its tools and systems in line with rising usage trends, and in alignment with their mission to become a key hub for eCommerce. This week, marking the second anniversary of visual search on the platform, Pinterest has announced a new set of search and discovery options, providing additional ways for users […]

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Snapchat Adds Context Cards to Sponsored Lens and Geofilter Campaigns

As Snapchat works to boost advertiser interest – especially in the wake of their latest, disappointing performance numbers – the app has announced a new option which will enable brands to use Context Cards in their Sponsored Lens and Geofilter campaigns. As you can see, the new option will provide a ‘More’ prompt at the

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Snapchat Adds ‘Snap Pixel’ to Track Ad Response, Showcases New Lens Option

Remember when Snapchat CEO Evan Spiegel said that they wanted to avoid the ‘creepy’, intrusive ad tactics employed by other social networks? The company’s opinion looks to have changed on this – Snapchat has announced that they’re now looking to roll out a new ‘Snap Pixel’, a conversion tracking tool which will enable advertisers to

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LG V30 with World’s Largest Smartphone Lens Represents Game Changer for Small Marketers

LG Electronics Inc. (KRX: 066570) is bringing a new level of photographic innovation to the mobile industry. The South Korean multinational electronics company announced recently it is introducing an F1.6 aperture camera and glass lens in the dual camera of its upcoming V30 flagship smartphone. Photographers, Instagram or Snapchat marketers, and other small business people including

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Customers view a ‘single lens’

While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn to physical store locations to tangibly touch items, make purchases and process returns or exchanges. Rather than pitting the two channels against each other, retailers can secure a much larger wallet share by giving consumers the best of

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The Importance of Lead Nurturing: Introducing LENS

How do you keep your brand top of mind during the decision making process? Introducing Business.com’s LENS, a lead expansion and… You’ve got a great prospect…now what? It’s a challenge many companies are facing. Your sales team needs leads but prospects and customers require far more information today than any sales rep could deliver via

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How to Optimize for Google Lens & Pinterest Lens

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Just point, shoot, and search. There’s a new way to search the internet and social media — through your smartphone, thanks to Google Lens and Pinterest Lens. Google and Pinterest are rolling out similar lens apps letting users snap

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