Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by […]
Fully 75% of B2B marketers who have used content marketing successfully say they have been able to use it to build credibility and trust. —MarketingProfs and Content Marketing Institute A core objective of content marketing is to create a business reputation that influences audience decisions. Content marketing allows a business to build an audience that
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How is your loyalty program doing these days? If it isn’t thriving, the four issues discussed in this article could be at fault. They’re among the most common problems that afflict loyalty programs and torpedo success in customer value marketing. Issue 1: Breaking Badly Breakage occurs when customers earn points but never redeem them for
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With the new year rolling in, many marketing teams are looking into customer loyalty program ideas to add to their marketing strategy. Whether you’re searching for ways to increase your customer retention rates or your overall user engagement rates, a customer loyalty program could provide you with many benefits. What’s even better is the fact
The term “disloyalty program” is not what it may seem—a program designed to lose credibility in the eyes of your customers. Instead, and perhaps surprisingly, it is a form of effective loyalty-building based on partnership premise, and it’s gaining marketing popularity. And a better understanding of it could well open up paths to other amazing
Disloyalty Programs: Beat Large Competitors, Build Customer Loyalty Read More »
Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come as no surprise to anyone. At the same time, knowing that an ordinary retail customer is active
Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless
CPG companies today have it tough: Consumers are fickle and unpredictable. They no longer make a purchase decision based on price alone; instead, they look at the holistic experience a brand delivers, starting with marketing and ending with the product itself. As the buying journey becomes much more fluid (and less dependent on one single
As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently. And they agree that a loyalty program should deliver the best content,
Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry Read More »
Gaining customers is the first step, and a big one at that! But the next step — keeping those customers coming back — is ongoing work. Your customer base can act as your cheering squad as long as you keep them feeling good about your brand. Sure, they might need your products, but there’s a
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