marketing

Brand Management – From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bryan Kramer is a sought-after speaker, social business strategist, and the CEO of PureMatter, one of Silicon Valley’s fastest-growing agencies. He hosts From the Author’s Point of View, a podcast series featuring interviews with authors, as well as #Substance, PureMatter’s […]

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Marketing Strategy – Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Scott Monty serves as executive vice-president of strategy for SHIFT Communications, where he contributes to strategic elements of new business, client assignments, and agency direction. Previously, Scott was a strategic adviser on crisis communications, blogger relations, digital customer service, innovative product

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Marketing Strategy – Growing a Global Brand Community: Dell Software’s Dave Hansen Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dave Hansen is global vice-president and general manager of sales, marketing, and services for Dell Software. He leads the sales and marketing teams that handle solutions for data center and cloud management, information management, mobile workforce management, security, and data

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Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week. That’s when Google announced at its I/O developer conference in Mountain View, California, that it is now adding them to its Google Pay mobile digital wallet, complementing the existing wallet-based coupons and loyalty

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5 Social Media Marketing Tips that Businesses Can Learn from Influencers

With thousands of followers loyally taking their recommendations and interacting with their content, it’s no wonder that brands are keen to add influencers to their marketing mix. Influencer marketing can be a powerful way to place a product in the hearts and minds of potential customers – but while utilizing influencers themselves is effective, there

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Voice Search Usage on the Rise and How it Will Shape the Future of Marketing [Infographic]

It is becoming apparent by the day that Voice Search usage is going to be the next big thing in the world of marketing by a mile. Recent advancement in natural language processing and artificial intelligence have made it possible for voice searches like Alexa to gain popularity in the recent times. According to projections

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Marketing Strategy – Power Up Through Experiential Marketing: Shell’s Chris Hayek Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Hayek is director of global brand management for Shell Lubricants. He leads the global team that manages brand strategies for the Pennzoil, Quaker State, and Formula Shell brands. In 2014, Shell launched a campaign called “Born from Natural Gas”

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General Management – Chicken a la Marketing: A Conversation With Author Mitzi Perdue for Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mitzi Perdue, wife of the late Frank Perdue, is a syndicated journalist and the author of nine books, including a series of six cookbooks. She also blogs for the Academy of Women’s Health and writes for Genetic Engineering & Biotechnology

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Marketing Strategy – Marketing Smarts Special: Mistakes Marketers Make and Lessons From Industry Experts [Podcast] : Marketing Podcast

Play the episode: Your browser does not support the audio element. Please download the podcast direclty via link. Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Last year’s special yearend episode featuring a group of marketing stars was so popular that we’ve decided to do it

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