In an ecommerce world that is seemingly dominated by Amazon, Eric Bandholz has just moved his company’s products away from that marketplace. The company, Beardbrand, is now focused on selling through its website and other channels. Revenue has greatly increased. I recently spoke with Bandholz about Amazon, Beardbrand, and the importance of a company vision. […]
With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping rules that govern the handling of European Union users’ data, no matter where they are located. The deadline for enforcement of the legislation is
As GDPR approaches, marketers are moving away from their reliance on third-party data Read More »
Here is a scene that’s all too familiar: Your Sales and Marketing organization has bought into an Account-Based Marketing (ABM) approach — adopted the mindset, organized, suited up on the tools set. You’ve embraced the principles of content nurturing in order to attract, engage and convert the decision-makers inside your key accounts. But you are
Content nurturing for ABM: Moving from theory to practice Read More »
Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking will enable you to fix
After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also participated in the beta. Hotel Ads in Bing results Bing’s Hotel Ads experience is much like Google’s. The interface gives searchers a fast
Bing Hotel Ads moving out of beta to general release with Koddi Read More »
According to IDG, 35% of companies with effective data grow faster year-on-year, however, many still take little notice of data quality or ongoing data management, pushing it into deepest corners to eventually be abandoned and forgotten. If this sounds like you, it’s time to consider putting data at the top of your business agenda again…
An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the right model for your account is important. In this blog, we’ll cover a quick overview of Google’s attribution, what led us to consider testing a
Moving from Last Click to Position-Based Attribution Modeling Read More »
StockSnap / Pixabay We seem to be approaching or passing the tipping point where leading sales practitioners view successful selling as a disciplined, focused, engineered approach to engaging and creating value for customers. Stated differently, moving more toward selling as a science. I hope the days of the sales person being the most gregarious person,
Moving From Selling as an Art to Selling as a Science Read More »
Posted by adamf We have exciting news to share with you about our Twitter analytics tool, Followerwonk! For a while now we’ve been looking for a new home for the tool. We’re very pleased to announce that Marc Mims, one of the tool’s original developers, formed a company to acquire it and will continue to
It’s likely by now that you’ve read an article or two about the reasons your small business should move to the cloud. From cost savings to productivity, the benefits of cloud computing have long been lauded for their ability to help small businesses leverage technology to compete. But did you know there’s a darker side
10 Dangers Businesses Face by Not Moving to the Cloud Read More »
