Many small businesses believe branding is only for BIG companies with BIG budgets. They’re missing a huge opportunity. Small business branding is a super power; it enables your firm to appear more strategic and larger than it is. In the rush to open for business don’t skip branding. Instead, take the necessary time to develop […]
5 Small Business Branding Guidelines = Big Opportunity Read More »
More than 40.5 million speakers of Spanish reside in the US, making it the country’s second most common language, according to an infographic by MotionPoint. In the infographic, the company, provider of a turnkey solution for multilingual websites, explores the opportunities that the presence of Spanish-speakers affords US marketers. For instance, the combined purchasing power of
Spanish in the US: A Marketing Opportunity for Brands Read More »
Hoax marketing isn’t something new. And while some of you may be hearing the term for the first time, it’s actually a technique that has been used by brands for decades. Hoax marketing is basically pranking an audience with something humorous in hopes that the prank goes viral. If you want some examples, just remember
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. For most of their lives, Americans don’t care about curling. On Friday night, however, many were riveted to heavy kettles sliding down the ice, as grown men manically swept away like cleaners on cocaine. They were even
We all manage something or other, whether it’s other people, an entire organization, sales or even just ourselves. Managing suggests careful planning, a well-thought-out direction and a sense of control. What if we applied that definition of management to opportunity? What if we identified and acted upon opportunity much in the same way as we
Crisis Manager or Opportunity Manager? You Decide. Read More »
Almost a quarter of full-time employees don’t have any kind of benefits, such as retirement savings, health insurance or even paid vacations. The lack of benefits among full-time workers in the U.S. was unveiled in a recent survey on employee benefits, compiled by Clutch, providers of loyalty marketing, solutions and strategies. The survey also found that
One key element of a search strategy we often see fail is prioritization. Whether working client-side or for an agency, being able to prioritize a link-building campaign, a content refresh or a technical fix on a site is essential to ensure you are making the most use of the limited resources you are given. Within
How to highlight search opportunity and create a keyword difficulty metric Read More »
One of the highlights of last week’s Xerocon event, put on by cloud accounting platform Xero, was meeting Marcus Lemonis – businessman, investor and star of CNBC’s The Profit. And before he took the stage for his conference ending keynote, I had the pleasure of sitting down with him for a great conversation. Marcus shares
It’s that time of year again. More and more companies are getting back into the habit of hosting a holiday party; some are even taking the holiday spirit to the next level and hosting holiday trips. If you take part in company holiday festivities, it’s important to remember that you are at work. Here’s how
Turn the Company Holiday Party into a Strategic Career Opportunity Read More »
Posted by randfish Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday. Click on the
Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday Read More »
