Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Many marketers have a healthy obsession with metrics. We might experiment with channels and tactics, but we’ll dig in and invest a lot of time and effort only if there’s some indication that our audience is responding. And yet we […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marketers love a good story. Stories are memorable. Stories invoke powerful emotions that drive action. A familiar story arc features “the hero’s journey,” in which the main character overcomes challenges and obstacles to achieve success. That may be why I
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nurturing leads with relevant content can be a tall order in some industries. Depending on how narrow a niche your company serves, finding quality content to curate can prove challenging. Marketers in broader industries face a different, but related problem:
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re anything like me, you’ve probably had your fill of marketing buzzwords. (And we’re not alone: Check out this MarketingProfs compilation of 15 buzzwords to stop using.) But, in many cases, buzzwords describe valuable marketing approaches we can use
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Healthcare and pharma are regulated industries, causing many marketers to feel hamstrung by legal limitations, but if you focus on user experience, content marketing success is within your reach. Tracy Rosecrans is Healthline Media’s senior vice-president of marketing and product.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re in marketing and PR, chances are good you’ve considered writing a book. But have you thought about how you’d promote yourself as an author? Naturally, you have plenty of transferable skills and insights from the work you do
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Like many B2B organizations, agricultural biotech company Monsanto focused primarily on its own client base rather than the end users, and hadn’t really considered social media a priority for the company. Unlike most B2B organizations, Monsanto found itself facing a virtual
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In Bram Stoker’s Dracula, the unfortunate Dr. Seward expresses a fervent wish to research the motivations of mentally ill patients in his care: “Had I even the secret of one such mind, did I hold the key to the fancy of
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lucy Wyndham Read wanted a “no excuses” approach to fitness… so she joined the military. Mission accomplished: She quickly mastered the challenging fitness regimen and became a corporal, tasked with helping new recruits to get in shape. After her fiancé,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What drives entrepreneurs to pursue their vision (even when others don’t share it)? Even when initial reaction to their idea is negative? How do they find the mettle to pursue their next big idea if their first venture fails? By
