SDK

TikTok’s new SDK enables video uploads from other apps, services

TikTok released its first-ever software-development kit (SDK) on Monday, which will allow users to upload video content to the TikTok platform through third-party apps. Aptly titled the “Share to TikTok” SDK, it’s the first kit TikTok has introduced in its TikTok for Developers program. The SDK includes new tools to help third-party apps and developers

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Amazon makes Alexa Auto SDK 2.0 generally available

In the shadow of a blockbuster Apple press conference earlier this afternoon, Amazon quietly announced the general availability of the Alexa Auto SDK 2.0, the latest version of the software development kit that enables automotive OEMs to integrate Alexa into their vehicles. This release ships with a suite of tools for enabling Alexa to play

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Verizon Media replaces Flurry Ads with new Verizon Ads SDK

Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK.  The company says the new SDK has been designed to support “publisher SDK size and extensibility needs,” offering app developers a simplified way to access Verizon Media’s monetization opportunities. Why you should care The new Verizon Ads SDK aims

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IAB’s in-app ad viewability and measurement SDK hits 2 billion devices

Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining significant steam. IAB will announce Wednesday that its Open Measurement software development kit (SDK) has achieved adoption by 17 companies across the U.S., Europe and Asia, and it’s enabled on 2 billion devices across the

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Marketing Day: Holiday shopping on Amazon, Facebook Audience Network SDK, e-commerce forecasts

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs

Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad campaigns promoting a new game app, for instance, are often set up on a pay-for-performance basis, so those responsible for convincing users to install receive payments for each app that is installed within the time window surrounding

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