There’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed to accept keywords as input and show search results that are most relevant to those terms, you might reason: “Why not cram those keywords into […]
Keyword stuffing is terrible for your SEO. Here’s what to do instead Read More »
If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option. The more complex the decision tree—the thinking goes—the more
Why Decision Trees Are Terrible For Omni-Channel Marketing Read More »
Cindy Cutts, my wife and best friend, passed away earlier this week. While I was traveling for work recently, Cindy went to visit her family in Omaha, Nebraska. On Sunday, while enjoying time with family, Cindy started having trouble breathing. Her family quickly called 911 and paramedics took Cindy to the hospital, but Cindy lost
“Yeah, but.” That’s the enemy of innovation. Right? We’ve all be told that we need to stop uttering those words and replace them with “Yes, and.” But what if “yeah, but” is not the problem. What if there is something more insidious–and less obvious? A bigger enemy of innovation is, “Wow, this is a great
The Best Way to Know if Your ‘Brilliant’ Idea Is Actually Pretty Terrible Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Basic humanity is being squeezed to death. On one side, we have robots wafting in to prove how unintelligent we truly are. On the other, the ever-seductive lure of money (and more money) wipes away any thoughts
Burning out and blowing up costs us all way too much in our businesses. “Just power through it” is terrible advice because it’s a recipe for burnout, for blowing up. Nobody gets to storming out of the office yelling “I’m mad as hell and I’m not gonna take it anymore!” without powering through a whole
Why “Just Power Through” is Terrible Advice (FS236) Read More »
We can all agree that good intentions aren’t enough when it comes to hiring practices that increase diversity. Part of the problem is that sometimes practices that seem good on the surface aren’t necessarily effective and can even be harmful in some cases. Here are 4 common hiring practices that are terrible for diversity and
Common Hiring Practices That Are Terrible For Diversity – And What To Do Instead Read More »
James Altucher thinks that working with a traditional publisher is an awful idea. In his own wildly successful self-published books, Altucher talks about all the benefits that come from self-publishing–more control, bigger profits, and freedom from outdated corporate thinking. As he sees it, mainstream publishing houses expect you to promote your own book and then
Why Self-Publishing Is A Terrible Idea (Here’s What You Should Do Instead) Read More »
Have you ever met someone at a party who only talked about himself? Instead of wanting to start a relationship with him you probably felt like Arnold in the image below. (Source: Kindergarten Cop) For brands, the same theory applies to your LinkedIn communications. I’ve seen too many companies, including major multinationals, hit the publish
