July 20, 2017 At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers. What Are IF Functions? IF function ads allow […]
IF Function Ads Need To Be In Your Testing Rotation Read More »
TRIBECA, N.Y., July 19, 2017 /PRNewswire-iReach/ — fishbat, a leading digital marketing agency which combines proven digital marketing strategies including search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, discusses why A/B testing is important for your business website. Business websites have a common goal;
Facebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another method for media companies to make money. As soon as October, Facebook plans to start testing a way for publishers to put their Instant Articles behind a metered paywall and sell subscriptions through the social
Facebook plans to start testing Instant Article subscriptions as soon as October Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google beta testing brand-new Google Search Console design Read More »
Google is apparently testing a new job-search feature that includes its own job portal. The testing was caught in the wild by search engine optimization consultant Dan Shure on April 28. Industry website Search Engine Land wrote about the sighting then got a response from Google that wasn’t an outright confirmation, but suggested the search
Alan Martofel says Facebook ads are the “bread and butter” of Feminist Apparel’s marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company’s founder and executive director. “Efficiency is key for us.” The small, Philadelphia-based online clothing
Testing Your Way to Better Facebook Ads in MailChimp Read More »
Do you have a holistic testing strategy? Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, web, social media, retargeting, SMS etc. Or do you? And even though you already know
How Holistic Testing Can Bring You Greater Rewards Read More »
The larger your ecommerce store grows, the more complex the software behind it becomes. Even if you outsource your store development or use a hosted platform, this complexity will affect you. One symptom of a complex platform is errors and broken features. These could indicate a problem in how your store is built — a software manufacturing
To Prevent Software Failures, Use Automated Testing Read More »
A project strategy that is set in stone is destined to crumble. You need fluidity and flexibility because it’s inevitable that you will work on a strategy that doesn’t live up to expectations. And when you find yourself in that situation, you need to be able to pivot before you get too far down the
Small Batch Testing: A Small Change to Your Process, A Big Change for Results Read More »
The right picture is very useful on mobile and responsive websites. But images that are too large, too numerous and unnecessary simply slow down page load times and get in the way of the users reading and doing what they need to do. The problem: the size of webpages sent to mobile phones has quadrupled in
How to optimize your mobile site speed: Testing for issues Read More »
